Trail Audience: A Community Guide to Collaboration

In this course, learn how to understand and engage the trail audience, from supporters to those with concerns. We'll move past simply identifying these groups to help you understand their motivations and viewpoints. Through practical examples, you'll gain the skills to address potential challenges and build collaboration, ensuring the trail project has the community support it needs to succeed.
 

After completion of this course, you will be able to:

• Analyze the motivations and concerns of diverse trail audiences to anticipate project challenges and support.
• Develop tailored strategies to effectively engage and collaborate with key stakeholders.
• Understand how to gain community support by integrating audience understanding and collaborative strategies.