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IMBA Adds Three to Board of Directors

IMBA Adds Three to Board of Directors

Trio is passionate about female ridership and improving accessibility of the sport

Ladies riding skinnies

Contact: Eleanor Blick
IMBA Communications Manager
(720) 900-4622

(Boulder, Colo. June 28, 2018) The International Mountain Bicycling Association (IMBA) is pleased to announce Ximena Florez, Jessica Kelleher and Jazmin Varela as the newest appointees to its Board of Directors. The three bring a wide range of experience to the Board— including nonprofit, conservation, business, bicycle retail and policy work—and are all passionate about influencing more women and diversity in the sport.

“We are thrilled to have Ximena, Jessica and Jazmin join the Board. IMBA staff and I look forward to the valuable perspective these three will bring, and working alongside them and our full Board to move mountain biking forward in communities across the country,” said Dave Wiens, IMBA Executive Director.

Ximena Florez founded MicroEdge Inc., a company dedicated to developing software to manage the grant making process of foundations and corporate giving programs. She served as President until selling the company in 1998, when the software was a leading program used by more than 2,000 organizations. Florez and her husband moved on to own a local bike shop and start the Ride to Fight Hunger charity ride, which raises money for the Jewish Family Service Foundation. She lives in Arizona.

Jessica Kelleher is Manager of Commercial Business Development at Flatirons Field Services.  Prior to joining the energy business, she worked in various positions in energy and environmental policy, including the White House Council on Environmental Quality, The Wyss Foundation, and the United Nations Foundation. She lives in Colorado.

Jazmin Valera has worked at The Conservation Fund as Associate Director for Conservation Services since 2016, and was previously the Fund’s Strategic Conservation Planning Information Manager. Her work focuses on sustainable food systems, land loss prevention, community-based conservation planning and helping conservation organizations be more strategic. She lives in North Carolina.

The three newest members round out IMBA’s 13-member board, which is meeting in Park City, Utah, this weekend to discuss strategic planning and short- and long-term initiatives. Meet the full board and staff:


The International Mountain Bicycling Association (IMBA) is a 501(c)3 nonprofit educational association established in 1988. Its mission is to create, enhance and protect great places to ride mountain bikes. Learn more at

Ximena Florez
Jessica Kelleher
Jazmin Varela
Eleanor in desert setting

Eleanor (she/her) wants everyone to have a safe and welcoming space to ride bikes. While working in journalism and nonprofits in the Midwest, Eleanor led volunteer efforts with Big Marsh Bike Park, co-founded the Chicago Women’s CX Fund, and worked with city youth programs to get more kids on…

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