Urban Feasibility and Breaking Down Barriers
As trail organizations expand, they often encounter an inflection point where existing volunteer structures struggle to meet increasing operational demands. This session offers an educational overview of how to navigate these growth phases by aligning strategic priorities with board governance and staffing models. We will examine how a clear strategic focus prevents burnout and ensures that new resources, whether a piece of equipment or a paid staff member, advances the mission of the organization.
What you’ll Ride Away with:
By the end of this Leadership Lab, participants will be able to:
- Identify the internal and external triggers that necessitate a shift from reactive operations to proactive strategic planning.
- Understand the transition from a hands-on working board to a strategic governing board to improve organizational stability and succession.
- Develop a criteria-based approach for hiring personnel that ensures professional roles are integrated into the long-term organizational strategy.
Presented By:
Anthony Duncan - Director of IMBA Local Programs
Raised in a small town in the Southern Appalachian mountains of Virginia, Anthony grew up with an appreciation of the outdoors and the adventures it provides. Anthony came to IMBA in 2014 after an eight-year career in marketing and PR as a graphics project manager and a former president of SORBA Tri-Cities, an IMBA/SORBA chapter straddling the Tennessee/Virginia border. Anthony is based in Tennessee.
Sunshine Loveless - Executive Director SORBA Chattanooga
Sunshine Loveless is the first-ever Executive Director of SORBA Chattanooga, an organization dedicated to expanding and maintaining trail access for mountain bikers and outdoor enthusiasts in the greater Chattanooga area. Sunshine brings over 20 years of experience in outdoor recreation, advocacy, and organizational leadership. As the founder of Outshine Adventures, Sunshine has demonstrated a remarkable ability to build inclusive programs, forge strong community partnerships, and drive strategic growth. Their work has connected thousands of individuals from diverse backgrounds to outdoor opportunities while promoting environmental stewardship and sustainable recreation.
Moderated by Joanna Fetherolf - IMBA Education Manager
