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National Mountain Biking Survey Launches

National Mountain Biking Survey Launches

The biggest effort of its kind is intended to fully understand the American mountain biking landscape

Contact: Katherine Fuller
IMBA Marketing Director
(303) 545-9011

(August 20, 2018) — The National Mountain Biking Survey is now open and seeking the diverse opinions of America’s mountain bikers to understand their habits, access to trails and levels of engagement. Between August 20 and September 20, anyone and everyone who rides a mountain bike—from the professional to the casual—is encouraged to take the survey. Everyone involved in mountain biking, from individuals to companies to media, is encouraged to share the survey with their networks. The results will help inform national mountain bike advocacy efforts as well as enlighten anyone working to gain, grow and promote mountain bike access. 

The survey is a joint effort among the International Mountain Bicycling Association (IMBA), the SRAM Cycling Fund and Ohio University. The survey is open to U.S. residents ages 18 and older. The survey may only be taken once per person and answers will be anonymous. Those taking the survey may choose to enter to win a SRAM GX Eagle drivetrain upgrade. Answers will remain anonymous as they will not be matched up to personal info. 

Much is known about the habits and priorities of passionate and engaged mountain bikers—those who read mountain bike media, belong to local advocacy groups and take mountain bike-specific vacations. While their opinions are critical to the success of this survey, so, too, are the little-understood experiences and desires of those who ride only occasionally and casually, and those who might not even ride at all but are interested peripherally in mountain biking. Understanding what might engage more casual riders in mountain bike volunteerism and providing them their desired experiences is critical for both advocacy organizations and land managers. 

IMBA will own the data and use it to guide its efforts. A high-level summary of the findings will be presented at IMBA’s 30th anniversary celebration in Bentonville, AR, October 26-28, and be made available online via IMBA.com after that date.

 

The International Mountain Bicycling Association (IMBA) is a 501(c)3 nonprofit educational association established in 1988. Its mission is to create, enhance and protect great places to ride mountain bikes. Learn more at imba.com.

Author

Katherine is IMBA’s resident lady singlespeeder and a native Texan who believes we need to argue on the internet less and ride our bikes more. A Washington, D.C.-trained political journalist by trade, Katherine has spent most of her career in the nonprofit sector and outdoor industry as a…

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