New Program Partnership Enables IMBA to Support Over 100 New Trail Projects
Media contact: Eleanor Blick
IMBA Communications Manager
Media contact: Charles Black
CycleLifeHQ Chief Executive Officer
IMBA Partners with Bicycle Tourism Innovator CycleLifeHQ
Mountain bikers will benefit from one-stop-shop online destination marketplace
IMBA has recently signed a partnership agreement with CycleLifeHQ as our global marketing destination service partner. CycleLifeHQ is a bicycle tourism development company that helps destinations grow their local economy and jobs through sustainable cycle tourism experiences, injecting cash directly back into local destinations, businesses and communities.
“This partnership will amplify exposure for great mountain bike destinations and the increase visibility of mountain bike tourism. Be it an IMBA Ride Center, IMBA EPIC or an IMBA Destination partner location, CycleLifeHQ will connect more mountain bikers to these great places to ride,” said Aaron Locker, IMBA’s Vice President of Development and Membership. “We’re excited to help our chapters, partners and mountain bike destinations around the country reach more potential guests, increase visitation and build a steady economic model around bicycle tourism.”
CycleLifeHQ’s unique and tailored online capabilities makes it easy for people to find, plan and book cycle tourism experiences. It’s business model and online platform attracts, engages, converts and binds cycle tourists with local destinations. Individuals, small businesses, and non-profit organizations are empowered to offer services directly to potential visitors, and to directly reap the rewards. Integrating with the CycleLifeHQ platform allows destinations to continue to operate and maintain an existing website, while also enjoying the benefits of being featured on a global site. A mobile app is currently being developed.
Charles Black, CEO of CycleLifeHQ said, “CycleLifeHQ’s core focus is on listing and linking local businesses to rides and cycle experiences to generate more visitors, who stay longer and spend more. This offers myriad benefits for IMBA members.”
Among those benefits, IMBA’s partnership with CycleLifeHQ will provide IMBA Local organizations and corporate travel partners premium CycleLifeHQ memberships to promote their riding destinations, as well as provide individual IMBA chapter members CycleLifeHQ subscriptions to plan their next mountain bike vacation. These benefits will be rolled out in the first half of 2018.
The International Mountain Bicycling Association (IMBA) is a 501(c)3 nonprofit educational association established in 1988. Its mission is to create, enhance and protect great places to ride mountain bikes. Learn more at imba.com.
CycleLifeHQ is a bicycle tourism development company that helps destinations grow their local economy and jobs through sustainable cycle tourism experiences, injecting cash directly back into local destinations, businesses and communities.