Thursday Sessions & Speakers
Thursday August 21, 2014
Keynote Address: (8-9 AM) The Power of IMBA's Brand. Presented by WaldenHyde Agency.
Breakout Sessions: A Day Devoted to Chapters—IMBA 2.0. Thursday's breakout sessions are devoted to IMBA chapters, and the sessions are only open to their members. Non-chapter attendees will have opportunities to ride Steamboat's amazing trails, and to attend an information session about the chapter program.
9:30-10:45 Breakout Sessions 1-4
- Risk Management: From basic to advanced, this panel will share vital risk management strategies to help chapters avoid legal action. Panelisits include: Dave Byrd, NSAA Director of Risk and Regulatory Affairs and Rich Edwards, IMBA Trail Solutions Program Manager; Jeremy Fancher, IMBA In-house Counsel.
- Strategic Planning: Chapter leaders will learn how to form strategies to address the "Big Questions" to effectively carry out the chapter's mission. This session will cover best practices throughout the planning process, through the perspective of multiple user groups. Presented by: Patsy McEntee, National Park Service Rivers, Trails & Conservation Assistance Program; Andy Williamson, IMBA Great Lakes Region Director.
- Building A Trail to Financial Stability: Fundraising,The Recreational Trails Program and more: Adequate financial resources are critical to sustaining your mission. Learn from experts in fund raising and financial program managment to help you identify new funding and strategies for financial managment. Panelists include: William Haas, Federal Highway Administration; Marjo Curgus, Owner of Del Corazon Consulting; and Randy Neufeld, Director of SRAM Cycling Fund. Faciliated by Rich Cook, IMBA Director of Development.
- Purpose-Built Trail Development: Assessing needs, partnership building, and the planning process are all vital aspects of purpose-built trail development. Ruby Hill Bike Park will be used as a model to highlight these efforts. Presented by Paul Mills, Owner of Russell + Mills Studios; Kent Sonderath, Senior Landscape Architect at Denver Parks and Recreation; Nathan "Woody" Woodruff, Owner/Operator of Progressive Trail Design; Clayton Woodruff, Director of Operations of Progressive Trail Design.
- Chapter Governance This session will take a holistic view at good governance of your chapter and discuss the roles and responsibilities of a healthy Board of Directors. Presented by Robert Winston, IMBA Chair of the Board and Kristy Kibler, President of Colorado Mountain Bike Association.
- Resources to Market and Activate your Chapter: As part of your chapter's partnership, IMBA provides you with resources to help market, communicate, and activate your constituents. Whether your goals are to increase membership, rally for a volunteer workday, or simply help spread the word of the good work your chapter does in your area, we've got you covered. In this session we'll cover many of the IMBA resources, and do a bit "deeper dive" into the functionality of CiviCRM and how it can help you connect with the mountain bikers in your area. Presented by Evan Chute, IMBA Interactive Marketing Database Manager.
- Volunteer Management Volunteers are the backbone of IMBA's Chapter Program. This session will discuss best practices of volunteer management. What are the best methods of keeping volunteers activated, delegating tasks, and recognizing your most dedicated volunteers? Presented by Ann Baker Easley, Executive Director of Volunteers for Outdoor Colorado and Ernest Rodriguez President of Mid-Atlantic Off Road Enthusiasts. Facilitated by Leilani Bruntz and Jordan Carr, IMBA Trail Care Crew.
- Industry Panel: Best Practices for Non-Profit Collaboration Where do industry and advocacy goals align? Join a group of industry panelists for a discussion of how to tap into and maximize business partnerships and reach mutual goals. Panelists include: Brandon Buth, Trek Advocacy Manager; Lucy August-Perna, Specialized Global Advocacy Manager; David Zimberhoff, SRAM Global Marketing Director; Peter Berridge, Clif Bar Field Marketing Manager for Northern California; Michael Craft, Tour de Fat and Non-profit Relations, New Belgium Brewing. Faciliated by Wendy Kerr, IMBA Corporate and Destinations Manager.