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Friday Sessions and Speakers

Friday August 22, 2014

8-9 AM Keynote Address: "Destination Dirt" by Harry Dalgaard of Travel Oregon (plennary)

9:30-10:45 Breakout Sessions 1-4

1) Risk Management Strategies: From basic to advanced this panel will share vital risk management strategies to help advocacy, trail building, land management or other MTB organizations avoid legal action.  Panelisits include: Dave Byrd, NSAA Director of Risk and Regulatory Affairs and Rich Edwards, IMBA Trail Solutions Program Manager; Jeremy Fancher, IMBA In-house Counsel, Tomáš Kvasnička, Singltrek, s.r.o.(Czech Republic)

2) The Long View: Long distance trails hold a powerful appeal for mountain bikers. This session investigates the concerns and strategies associated with outstanding long-distance trails, and presents survey results regarding the attributes that rank highly among trail users. Presented by Rick Moon, NWGA SORBA and the Georga Pinhoit Trail Assoc.; and Brian Smith, Old Dominion University.

3) Data Driven: Mountain bikers and land managers who are involved in maintaining and promoting trail systems often claim that mountain biking creates positive economic impacts for host communities. Does the data support those claims? What attributes of trail systems and mountain bike events create the biggest impression on surveyed respondents? Presented by Zachary Cole, Bryan School of Business, Department of Sustainable Tourism and Hospitality; Jeff McNamee Linfield College and the Salem Area Trail Alliance; and Richard Buning, University of Florida.

4) Success in U.S. State Parks: State parks are vitally important to mountain bikers. Learn from real world success stories, including the planning, building and maintenance strategies behind thriving trail systems. Speakers: Greg Lein, Alabama State Parks; Paul Gritten, Wyoming State Parks; Courtland Nelson, Minnesota State Parks (retired).

11-12:15 Breakout Sessions 5-8

5) Branding and Messaging: Trail systems can be seen as "products" that must be marketed to reach potential customers. Advice on establishing an effective branding strategy that will increase visitation, draw new supporters and inspire funding streams to keep your trails thriving. Presented by Pat Doyle, Helena Tourism Alliance/Helena Tourism Business Improvement District Bike Helena; and Andrej Zigon, Alliance ASE in Ljubljana, Slovenia.

6) Maps Mark the Spot: Online and print maps are highly effective tools for educating trail users, keeping them safe and helping them have great experiences. Explore the possibilities and receive practical, achievable advice from experts in this fast-moving field. Presented by Virginia Cleaveland, Western Washington University, Whatcom Mountain Bike Coalition; Michael Ahnemann, MTB Project; and Leslie Kehmeier, IMBA Mapping Specialist.

7) Bike Park Party: The rapid development of purpose-built facilities for mountain biking is probably the biggest potential game-changer for the sport since the advent of suspension technology. Presented by Erez Lotan, Lotan Landscape Architecture; Julian Tyo, Sun Valley Ski Resort; and Bob Allen, author of Bike Parks: IMBA’s Guide to Purpose-built Bicycle Facilities and New School Trails.

8) Game Changers: Places like Oakridge, OR, the Swiss Alps and Singltrek pod Smrkem in the Czech Republic/Poland, have created inspiring messages based on the promotion of mountain bike facilities. See how they have accomplished this. Presented by Nick Meltzer, University of Oregon; Tomáš Kvasnička Singltrek, s.r.o.; and Darco Cazin, Allegra Tourismus, Switzerland.

12:30-1:30 Lunch, Sponsored by SHIMANO

1:45-2:45 Land Manager Super Panel. Invited Speakers:

  • Neil Kornze, U.S. Bureau of Land Management
  • Courtland Nelson, Minnesota Department of Natural Resources (retired)
  • Attila Bality, National Park Service Rivers, Trails & Conservation Assistance Program
  • Mark Schmidt, Parks Canada
  • Jason Robertson, U.S. Forest Service, Region 2 Deputy Director of Recreation, Lands and Minerals

3:15-4:30 Flashpoint Discussion Breakouts 9-12

9) E-bikes and Trail Access: Electric-assist bicycles are a fast-growing category. This discussion will examine the evolving management strategies and best practices for e-bikes on natural surface trails. Facilitated by IMBA Communications Director Mark Eller; panelists include IMBA Executive Director Mike Van Abel; NICA Executive Director and Recreation Planning Consultant, Austin McInery; Randy Neufeld, SRAM; Larry Pizzi, Currie Technologies; Samuel Benedict, Specialized Bicycles.

10) Fat Bikes and Trail Access: Considered a fad just a few years ago, fat bikes have emerged as a meaningful trend in bicycling with application to winter sports, sand sports and backcountry travel. The go-everywhere capability of fat bikes has inspired discussions about how to best manage their use at Nordic facilities, multi-use trails and public beaches. Facilitated by IMBA Upper Midwest Region Director Hansi Johnson. Invited speakers include Gary Sjoquist, QBP/Salsa; Andy Williams, Grand Targhee Resort; Candy Fletcher, Marquetter County Convention and Visitors Bureau Recreation Marketing Director.

11) New Directions in MTB Tourism: A mountain biking vacation was once limited to loading bikes into a truck, pulling some sleeping bags out of the garage and loading a cooler with beer before driving to a trailhead. That still sounds pretty good, but today the options also include domestic and international travel to locations that specialize in providing outstanding services for the knobby-tire enthusiast. Facilitated by IMBA Development Director Rich Cook. Invited guests include Yuri Kostick, Mayor of Eagle, CO; Larry Mashaw, Steamboat Bike Town USA, Charlie Sturgis, Executive Director Mountain Trails Foundation, Park City, UT; Jerry Norquist, Bicycle Tourism Network.

12) Creating Award-Winning Trail Systems Through Interagency Planning: Mountain bikers have achieved great things by planning and building trails in partnership with land managing agencies at the federal, state and local levels. As the scope of trail systems grow, interagency often becomes a crucial topic. This session provides expert advice a real-world succes stories. Facilitated by IMBA Government Affairs Interim Director Jeremy Fancher. Invited guests include Zach Jarrett (Bureau of Land Management), Garrett Vilanueva (U.S. Forest Service), and others TBA.

4:45-6 Bike Snob NYC hosts a lively recap of the day's discussions (plennary, with beverages for all guests)

Dinner on your own

8-10:30 Howlison Hill Hijinks

World Summit Sponsors

Fat Tire Sponsors:


Singletrack Sponsors:

Dirt Rag


Trailbuilder Sponsors:


Supporting Sponsors:

Big Agnes


Demo Expo:

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