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Trek Game Changer Program

Six things Trek dealers can do to connect with IMBA, support new trails and improve the mountain bike side of their business

Thanks for being a Trek Game Changer with IMBA. The below information has been assembled to help you connect with IMBA in your region–your best IMBA point of contact is your IMBA Region Director.  If you can't find someone to connect with or have a question contact: development [at] imba [dot] com

1. TUNE IN TO YOUR REGIONS NEWS–All your store's employees may register for free regional IMBA news about MTB happenings in your vicinity.

2. CONNECT with IMBA Chapters in your state and your IMBA Regional Director to help guide your store's involvement and engage with local mountain bike communities and projects. If questions arise about opportunities or threats in your area, contact your IMBA regional director.

3. LEARN the steps and process to trail and bike park development. New trails don't happen overnight, but your shop can be a leading force for sustainable trails and bike park development.

4. CONTACT IMBA's membership manager Rod Judd, for co-branded marketing materials for your customers and to help make your store a hub for mountain biking at membership [at] imba [dot] com

5. DISPLAY A MAP Use the MTB Project widget on your website to help customers find nearby trails. If you don't see trails near you, join our community of contributors to MTB Project. We have instructional videos on how to use MTB Project on our Vimeo channel.

6. BE VISIBLE to IMBA's 80,000 supporters. Display the IMBA logo or banners on your website or at the store. Logos and graphics for download are available here.

7. KNOW TRAIL SOLUTIONS If your community needs professional consulting on a trail project, contact IMBA Director of Consulting Services, chris [dot] bernhardt [at] imba [dot] com (Chris Bernhardt).

Where Do Trails (and Bike Parks) Come From? (PDF documents linked):

Below is a map of official IMBA Chapters, Trek Game Changers and IMBA Regions.

View Larger Map