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TCC Education and Outreach Programs

The Trail Care Crews offer several presentations beyond the Saturday IMBA Trail Building School. Groups who have been awarded a visit may receive one of these in addition to the Trail Building School, or two of them if the trail school is not desired.

These educational programs have been added over the years to bring different groups to the table, helping to grow acceptance of mountain biking and trail building through education, outreach and positive discussion. The crew presentations are continually evolving to keep up with the changing mountain biking landscape and the needs of IMBA members and clubs.

Club Care

Overview: A key element of building sustainable trails is ensuring that there will be a community committed to the trails’ existence.The Club Care Presentation is designed to teach advocates and volunteers how to effectively organize in order to accomplish club goals. Based on the Crews’ experience teaching hundreds of volunteer groups how to build better trails through grassroots organization and advocacy, they will share techniques that advocacy organizations across the country have used to reach goals, overcome challenges, improve land access and grow the mountain bike community. This brainstorming/goal setting session helps effective clubs learn what they could be doing even better (such as growing leadership base), as well as teaches developing clubs how to structure their organization, motivate existing members and attract new volunteers and members. This presentation focuses on the key advocacy components beyond “just digging in the dirt.”


Key topics: Building a community around a common goal, goal setting, increasing community participation in your club, cultivating new leadership, communications basics, events planning and marketing, tips and tricks for creating a strong and effective non-profit organization that contributes and engages in the community.

Target Audience:Active club members, board members, committee members, general members of the public interested in becoming club leaders, business owners, potential donors, etc.

Length: Approximately 2 hours with Q&A, best held on Thursday night.

Land Manager Training

Overview: The Land Manager training educates land managers on IMBA and the practice of designing, building and maintaining sustainable trails; as well as the importance of partnerships with local mountain biking organizations to achieve great trails. The curriculum is geared toward land managers who oversee land that is either provides, or has the potential to provide mountain biking opportunities. This presentation is essential to inform land managers and community leaders on how to partner with clubs to build responsible, thoughtful trails. This presentation helps grow local group’s trust in IMBA, trail building and mountain biking.

Key topics: Trail building theory; sustainable trail design and construction; user management techniques; erosion basics; volunteer managment; natural resource management, stacked loop systems; understanding flow; effective signage; trail maintenance concerns; reroutes and reclamation.

Target audience: Local, state and federal land management agency staff in any applicable department, such as recreation management, upper management, planning, maintenance, construction, facilities, engineering, GIS/mapping; city officials, land managers beyond the local club’s “range” (i.e. not just the land managers who oversee the local club’s trails).

Length: Approximately 2 hours with Q&A, best held on Friday morning or afternoon.

Better Living Through Trails

The power of mountain biking to improve your community

Overview: This presentation explores the positive relationships between communities and their trail systems. Trails as community assets can improve quality of life and livability in a community for both the biking and non-biking members, and can attract significant tourism dollars in addition in increasing overall quality of life. With statistics and case studies, participants will learn how to turn a quality community trail system into a destination trail system, and learn how to effectively market a trail system. This presentation is a great way to show the community that a club is concerned with the health of the local citizens, the health of local green spaces and the health of the local economy.

Key topics: The economic, health and wellness benefits that trails and mountain biking bring to an area; the value of singletrack trails; economics of singletrack trails; building community trails; creating destination trails; case studies.

Target audience: Public board members; elected officials (especially the mayor and city council); tourism bureau; chamber of commerce; media; school districts; health care professionals; local. state and federal land managers; mayoral office; state and federal representatives, local trail user groups, local outdoor recreation groups.

Length: Approximately 2 hours with Q&A, best held on Friday morning or afternoon.