Subaru Commitment to the Outdoors
When you see a Subaru driving down the road or at the trailhead, chances are it will be loaded with a kayak, canoe, mountain bike, skis or snowboard. That's because Subaru all-wheel drive provides drivers with superior performance in all types of conditions - essential for transporting outdoor sports enthusiasts to the river, the mountains and those "off the beaten path" destinations with safety and confidence. You could say that Subaru is the official vehicle of the outdoors.
Make no mistake, this is no idle marketing hype. Subaru has a long history of supporting active lifestyle enthusiasts and the organizations that are important to them. Together with our partners, Subaru hosts hundreds of outdoor events each year from coast to coast. This approach helps us learn more about our customers' interests, and enables us to demonstrate how Subaru all-wheel drive can complement their active lifestyles. Simply put, it's much more than hanging a banner on a mountain or sponsoring a racing team - it's the real deal. It's what makes us unique.
Learn more about the IMBA Subaru VIP Program