The North Face: Official Supplier of IMBA
In 2011, The North Face joined IMBA as an "above and beyond" corporate member, including sponsorship of the Subaru-IMBA Trail Care Crews. The North Face is now the official apparel supplier to the crews, featuring the new Cryptic® mountain bike collection, which was inspired by many of The North Face's mountain athletes.
"We're excited to join IMBA and contribute to their efforts," said Brook Shinsky, Community Partnership Manager for The North Face. "IMBA and its clubs blend their passion for riding with a commitment to trail stewardship and promoting environmental best practices."
"The North Face has already been a great partner," said Rich Cook, IMBA's development director. "We've worked together on the Planet Explore project, creating new resources for kids and families. Sponsorship of the Subaru-IMBA Trail Care Crew is a fantastic next step to strengthen our alliance and improve trails across the country."