Working Effectively With the Bike Industry
Ian Dewar, Specialized USA, Partnership Manager; Krista Rettig, Trek Bicycle, Director of Advocacy
Two of the largest bike companies in the world want to help you build better trails. Trek and Specialized work with almost 3,000 bicycle retailers—our speakers will provide tips on how to bring the power of the bike industry to leverage more success on the local level by connecting with dealers. Both companies will also unveil exciting new grant programs, riding teams and social media efforts.
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