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How to Get More Industry Involvement in Cycling Advocacy

2006 IMBA Summit/World Mountain Bike ConferencePresented at the 2006 IMBA Summit/World Mountain Bike Conference

Speakers: Mark Peterson, Kona; Gary Sjoquist, QBP; Elayna Caldwell, FOX Racing Shox
Facilitator: Jay Franklin

Members of the bike industry discussed the benefits of supporting advocacy and how advocates can do a better job of connecting with industry leaders. The three speakers shared their partnership success stories and gave insight on the possibilities for developing future industry/advocacy synergies.

Asking for Corporate Sponsorship Money

  • Do not try and shame the company into giving money
  • Present options and make a lasting impression. Make sure it's a good time to talk.
  • Keep it light, and remember that your's is not the only proposition. Everyone is extremely busy. If they are wearing the advocacy hat, that's most likely in addition to their regular job duties.
  • Be clear about who you are and what your mission is. There are so many groups out there with similar goals that it gets confusing for these companies and they're not sure if they are choosing the right organization.
  • Don't just approach the bicycle industry. We need other involvement from outside the industry.
  • Follow-up, follow-up, follow-up! These companies want to see where the money went. Present photos, and show how and where their dollars were spent.
  • Don't ruin it for the rest. If you show what the community got out of it, you not only have a great example for other areas and land management, but if they don't see results, the program might not continue.