For Immediate Release 7/8/2015
Contact Mark Eller
IMBA Communications Director
303-545-9011 ext. 115
The San Diego Mountain Biking Association (SDMBA), in partnership with the International Mountain Bicycling Association (IMBA) have hired their first professional staff person, Susie Murphy as the group's executive director. In this role Murphy will focus on mountain bike advocacy matters throughout San Diego County, including working with state, federal and local land managers and liaising with the conservation community and municipal officials to ensure more and better access for mountain bike riders throughout the region.
Along with working on access matters, Murphy will focus on membership growth through educating local riders on the benefits of joining SDMBA (an IMBA chapter), showing that their membership dollars will lead to better riding throughout the area. She will also work with a range of corporate and nonprofit partners to secure funding to ensure the continued success of SDMBA.
As a native San Diegan, Murphy grew up backpacking and hiking on the county’s trails and began mountain biking there in the mid-1990s. Murphy has volunteered with the Mountain Bike Assistance Unit at Cuyamaca Rancho State Park and is currently on the leadership teams of the San Diego Chapter of Girlz Gone Riding and the Wheel Women of San Diego. She also enjoys coaching for the Eastlake High School Mountain Bike Team.
“I am committed to the members and volunteers of the San Diego Mountain Biking Association and their dedication to our amazing sport," said Murphy. "I am excited by the momentum that has been generated by SDMBA’s community activities and advocacy efforts. The relationships that are being developed with local, state, and federal land management agencies are going to improve the trails in the county for generations to come—I'm excited to be a part of it!”
The executive director position is fully funded by SDMBA, with HR support and training from IMBA, and will initially be a half-time position, hopefully moving to full-time. Murphy will work closely with both the SDMBA board and Patrick Kell, IMBA's Southwest region director. "We see potential for membership growth, leading to significant trail and bike park development throughout San Diego County," said Kell. "Susie and I are both excited to get started on this new phase in the growth of mountain bike access in southern California."