Skip to main content

Ryders Eyewear Joins IMBA 'Sales for Trails' Program

Ryders Eyewear Joins IMBA 'Sales for Trails' Program

For Immediate Release
03-23-10
Contact Mark Eller
IMBA Communications Director
markeller@imba.com
303-545-9011 ext. 115

Ryders Eyewear, a corporate member of IMBA in the US and Canada, is now collaborating with IMBA to help build and sustain trails across the country. Through participation in IMBA's Sales for Trails program, Ryders will donate 5 percent of the value of all orders placed by IMBA member dealers. IMBA dealer members who place orders with Ryders in 2010 will get 10 percent off their order, free freight and a free display. Proceeds will be dedicated to the IMBA Trailbuilding fund to design and expand trail systems.

Gareth Richards, Ryders’ national sales manager, said, “At Ryders, mountain biking is a passion and part of our culture. We thrive on great riding and great trails.” Richards added, “With this program we get to give back to IMBA's great work.”

The Ryders Sales for Trails rogram is similar to percent-of-sales offers that SRAM, Trek, WTB and other leading bicycle companies have established to benefit IMBA. "We are thrilled to see companies like Ryders increasing their commitment to IMBA's work" said IMBA Development Director Rich Cook, "IMBA's efforts to protect access to trails and introduce new riding areas is important to the growth of mountain biking. Our work is sustained by generous contributions like this."

The Ryder's Sales for Trails program will be active until May 1. Visit ryderseyewear.com/IMBA or IMBA.com/dealers to find out how your shop can get involved.

About Ryders Eyewear: Ryders Eyewear, based in adrenaline sport Mecca of North Vancouver, British Columbia, puts their backyard to good use testing the endurance and performance attributes of their eyewear products. Ryders is the leader in the price point eyewear category, providing quality performance eyewear at an amazing value in the biking, wintersports and lifestyle categories. For more information on Ryders Eyewear, visit www.ryderseyewear.com or contact Devon Sibole at Outside PR, devon@outsidepr.com or 415.561.6267.

#mountainbiker

Take the pledge

Responsible riding is our simplest, and a very powerful, advocacy tool. Want more trails? Want to maintain access? Want everyone to like us? Start by being good to your fellow mountain bikers and the other users we share trails with. Know the rules; ride responsibly. 

Pledge now
two riders
Photo courtesy of:
Steamboat
stafford-lake-9585
ScottMarekewitz20928_021_0143
LeslieKehmeier_Oregon
KatherineFuller_Sedona70321
IMBA-Hawaii-Hucker
Hansi_Photo_130905
Hansi_Photo_120528
Hansi_Photo_110727
Hansi_Photo_100601
BobAllen30709_Helena
blackcanyon2
20140918-Valmont-BP
5L3A8566
5L3A6300_1
5L3A4456
5L3A3913_1
5L3A1546
5L3A0515

Support Mountain Biking

Our vision is that everyone has a place to ride a mountain bike. You can help make that happen!
Photo courtesy of:
share
Loading...