For Immediate Release 6/18/2015
Contact Mark Eller
IMBA Communications Director
303-545-9011 ext. 115
The Professional Ski Instructors of America and American Association of Snowboard Instructors (PSIA-AASI) are excited to announce they have partnered with IMBA to promote year-round outdoor recreation through top-level instruction, information exchange and shared content.
“This is great news for outdoor industry professionals—especially those who teach mountain biking and skiing and snowboarding,” said Mark Dorsey, executive director and CEO of PSIA-AASI. “Our two associations share the same goals, many of the same members and have a singular focus on safely and effectively growing participation in mountain-based outdoor sports.”
Since the Ski Area Recreational Opportunity Enhancement Act was signed into law in 2011, allowing area operators to greatly expand their on-hill summer activities, mountain bike use on ski slopes has exploded, creating a wealth of new trails and new programs. The result has been a steady increase in ski area visits in the summer and new employment opportunities for seasonal employees—such as ski and snowboard instructors.
“The Ski Area Recreational Opportunity Enhancement Act has been a real boon for mountain biking, providing access to more trails and state-of-the-art lift service at more and more areas,” said Rich Cook, director of development at IMBA. “By partnering with PSIA-AASI we can continue to enhance how we train and certify mountain bike instructors , and look at new ways our associations can speak to outdoor recreationalists year-round.”
The initial plan is to look at the best ways to cross-promote each association’s respective instructor certification programs and engage the broader community of outdoor recreation instructors. This discussion can include exchanging recently published survey data, identifying instructors common to both PSIA-AASI and IMBA, and connecting each association’s leaders. Each organization will also begin to publish and share relevant media and survey their respective members to see which areas of certification, instruction and ongoing education may be most beneficial to one another.
PSIA-AASI is a nonprofit education association with a membership of more than 32,000 men and women dedicated to promoting snowsports through instruction. The association establishes certification standards for ski and snowboard instructors and develops education materials to be used as the core components of most ski and snowboard school training. PSIA-AASI supports its membership through research and development of instructional programs in alpine and nordic skiing, snowboarding, adaptive skiing and riding, and children’s skiing and riding. Learn more at TheSnowPros.org or via PSIA-AASI’s Facebook and Twitter pages.
The International Mountain Bicycling Association (IMBA) is a 501(c)3 non-profit educational association. Its mission is to create, enhance and preserve great mountain biking experiences. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trail work participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA's staff, chapters, partners and members work to benefit the entire mountain bike community. Learn more at IMBA.com.