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Kristine McCormick

Profile Information

Kristine brings two decades of sales and marketing experience to the IMBA team. Her past work includes; Gannett owned newspapers & magazines, a regional craft brewery (a natural fit, mountain bikers love beer) a tech start-up and Salvage Dawgs on the DIY Network.
Raised in New Hampshire, she moved quite a bit covering nine cities and towns in five states and both coasts before settling in Roanoke Virginia in 2009. It was here that she picked up mountain biking again in earnest when she started riding with a group of moms who would make the most of their mornings while their children were in pre-school. In 2012 she joined the board of the newly chartered Roanoke IMBA Chapter as the founding communications board member. Six years of dedicated volunteer work culminated in the award of IMBA's Sliver Level Ride Center designation for Virginia's Blue Ridge. 
 

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Kristine McCormick

Director of Marketing

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