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Catch the Premier of 'Pedal-Driven,' Plus Other IMBA Events, at the Sea Otter Classic

For Immediate Release 3-30-2011

Contact: markeller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011 ext. 115

Join IMBA and thousands of others at the annual pilgrimage to Monterey, CA, for the Sea Otter Classic, April 14-17. This year we're pleased to be hosting—along with Specialized and Shimano—the world premier of Pedal-Driven, a new bike film produced by Howell at the Moon. Get tickets online, or at the IMBA booth. Don't miss this show! Door prizes for the evening include not one but two completely equipped full-suspension bikes, courtesy of Specialized and Shimano, and lots of other top-shelf goodies from the project sponsors.

Visit the IMBA booth (#235) to learn about IMBA's work in California and around the world. Purchase an IMBA membership during the event and you'll be entered to win a limited edition Niner Air 9 with components by SRAM, Ergon, Stans, Conti and Fizik. The custom bike and other great gear will be awarded during the "Protect the Places We Play" party, a CLIF Bar and IMBA event on Saturday afternoon. New and renewing members also receive free gear including CST Caballero tires, CLIF Bar's new Clif Crunch bars and IMBA gear, while supplies last.

  • Buy tickets in advance for the world premier of Pedal-Driven
  • Catch the premier at 7:30 pm on Friday, April 15, at the Golden State Theater
  • During the festival, get tickets at the IMBA booth (#235)
  • Meet the filmmakers at the after-party at the Monterey History & Maritime Museum, made possible by Specialized, Shimano, Subaru, Yakima, CLIF Bar,, Diamondback, Grapes of Wrath Catering and Pyramid Brewing Co.

Other IMBA events during Sea Otter include:

  • Protect the Places We Play party and jam session with CLIF Bar (Sat., 4:30 pm, on the green)
  • Bring the Riding to the People party with Native Eyewear, Teva and Giant (Sat., 8 pm, Monterey Beach Party/Municipal Wharf #2)

Visit the IMBA booth throughout the festival for special join/renew offers and the chance to win great gear:

  • Custom-painted, limited-edition Niner Air 9 bike decked out with SRAM XX and spec from Stan's No Tubes, Thomson, Ergon International, Fizik and Continental
  • Yakima Rack System, complete with base rack and two Highroller racks
  • IMBA Ride Kit with Nema jersey and shorts, plus IMBA socks
  • Register for free IMBA eNews and you could win a trip to Moab with Trek Travel
  • Custom North Face-IMBA T-shirts on sale at The North Face booth to benefit IMBA

"The Sea Otter Classic organizers have long supported IMBA's presence, which we sincerely appreciate," said Executive Director Mike Van Abel. "It's a marquis gathering for bicyclists and IMBA's staff is really excited to spend time with our supporters in a festival atmosphere."