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IMBA Launches #Mountainbiker Spring Membership Drive at Sea Otter Classic

For Immediate Release 4/20/17
Contact eleanor [dot] blick [at] imba [dot] com (Eleanor Blick)
IMBA Communications Manager

(Boulder, Colo. April 20, 2017) The International Mountain Bicycling Association (IMBA) is pleased to announce it will once again be on hand to host events, fundraise with partners and connect with members and mountain bikers at the Subaru Sea Otter Classic in Monterey, California, April 20-23.

“We’re on the ground in Monterey with riders from all over the map,” said Dave Wiens, IMBA Executive Director. “Sea Otter is the biggest mountain bike festival on the planet, and I’m thrilled to be here sharing our work and talking trail with so many mountain bikers.”

IMBA’s Spring Membership Drive launches April 20 at with special giveaways running through June 30, including nine fully customized Niner/IMBA Jet9 RDO frames. Stop by booth #237 to see one in person. Through May 5, support IMBA or join or renew your IMBA membership and be entered to win one of three complete bikes and six custom Niner/IMBA frames. And through April 23, add your voice to IMBA’s army of mountain bikers and be entered to win an apparel package from clothing sponsor Showers Pass.

This year’s membership drive seeks to remind riders that we’re all mountain bikers first, stronger when we stand as one. The latest blog from Wiens expands on these commonalities.

As Wiens told Bike Mag in February, “If I had a magic wand, I would have every mountain biker wear the same T-shirt to every volunteer thing they ever did, and it would be just a black T-shirt that said MOUNTAIN BIKER on the back of it. So that no matter what was going on, people would see eight mountain bikers working away, and they’d go, “What are those? Those are mountain bikers.”

IMBA waved its magic wand, and will have #mountainbiker t-shirts and hats for sale at its Sea Otter booth Friday, Saturday and Sunday.

Join us for all-things-IMBA at Sea Otter!

All week: 2017 Niner/IMBA Special Edition Giveaway at IMBA booth #237

  • $10 of support gets you a chance to win

All week: Showers Pass Prize Pack at IMBA booth #237

  • Add your voice for a chance to win an apparel prize pack from Showers Pass

Friday-Sunday: #mountainbiker t-shirts and hats at IMBA booth #237

  • Buy a limited edition t-shirt or hat from IMBA uniting us all as mountain bikers

Saturday: #mountainbiker youth t-shirt giveaway at IMBA booth #237

  • Enter your email address for a special edition youth #mountainbiker t-shirt (while supplies last)

Saturday, 4:30 p.m.: Clif Bar Party at Clif Bar booth #236

  • Join the extended CLIF Bar and IMBA families for beverages & music to celebrate the places we ride. A suggested donation to support IMBA’s Trail Fund is appreciated.


The International Mountain Bicycling Association (IMBA) is a 501(c)3 non-profit educational association established in 1988. Its mission is to create, enhance and protect great places to ride mountain bikes. Learn more at