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Headed to Outdoor Retailer? Join IMBA in Park City for a Celebration of Trails

For Immediate Release 7-10-2013
Contact Wendy Kerr
IMBA Development Coordinator
303-545-9011 ext. 113

IMBA and its local affiliate, The Mountain Trails Foundation in Park City, UT, will host a very special riding day for outdoor industry friends on July 30, during Outdoor Retailer Summer Market. Come experience the trails that earned Park City the title of IMBA's only gold-level Ride Center. The event will be co-hosted by IMBA Destination and Corporate Member, Deer Valley Resort.

We hope to see you there — please RSVP with IMBA's Wendy Kerr today. There are no fees for attendees, but space is limited to the first 50 registrants.

All riding abilities are welcome — and if you'd prefer to go for a run we're happy to host trail runners too. A limited number of demo bikes will be available. Lunch, refreshments and guides are included.

Please bring your own helmet, water bottle or hydration pack, and shoes/pedals (if you have them). 

We will meet at Deer Valley's Silver Lake Lodge. Please arrive promptly at 9:30 AM (look for the IMBA banner), dressed and ready to ride or run. The tour will include the following, all free of charge:

  • 9:30 am: Meet under the IMBA banner for a brief orientation and then get outfitted with demo bike
  • 10:00 am: Divide into groups and begin a guided tour of the mountain
  • 12:00 pm to 1:00 pm: Lunch, compliments of Deer Valley
  • 1:00 pm to 3:00 pm: Self-guided or continued group riding on spectacular trails (all demo bikes must be returned by 4 pm)
  • 3:00 pm to 4:00 pm: Refreshments, compliments of IMBA, Mountain Trails Foundation and Deer Valley
Visit IMBA During Outdoor Retailer

IMBA will be on hand throughout Outdoor Retailer. Please visit our booth (#36181) in the Endurance Zone. IMBA regularly attends Outdoor Retailer to help inject bike energy into the event, connect with dealers and support partnerships with leading brands within the bicycle and outdoor industries. IMBA's goal for the Endurance Zone is to encourage attendees to explore ways to connect with customers who are interested in cycling, and to foster partnerships with the brands, outfitters and destinations that provide great mountain biking experiences.