Enduro Series Highlights IMBA’s Influence on Places to Ride
For Immediate Release 1.12.17
Contact Eleanor Blick
(303) 545-9011 ext. 116
IMBA Communications Manager
The International Mountain Bicycling Association (IMBA) is pleased to announce its title sponsorship of the IMBA National Enduro Series. Why is IMBA sponsoring a race series? Simple—without places to ride we could not have events on trails. This move, a first from the non-profit organization, is intended to highlight the trail stewardship that results in the ability to host events on trails. Through trail work and regional partnerships with land managers bike disciplines like Enduro are able to thrive.
This new domestic race series will compile results from six rounds across the U.S. and allow riders to compete for a national title. The series provides a domestic points series option for Enduro, and will highlight IMBA’s long-time trail stewardship and community work that has supported the growth of mountain biking and places to ride.
“We are excited to have IMBA on board as the title sponsor of the inaugural National Enduro Series. IMBA has long been an integral part of the mountain bike scene and we’re looking forward to working with IMBA to promote progressive trail design that speaks to the recent technological advances in mountain biking,” said series organizer Macky Franklin.
A volunteer trail work day will correspond with each race, and the local IMBA chapter will have a presence at each race venue to educate racers on its advocacy work and involvement with nearby trails.
“We look forward to connecting with the local IMBA chapters at each of the six National Enduro Series rounds to help them promote their local trails and increase their membership,” said Franklin.
“A new and different partnership like this is very exciting for us,” said Aimee Ross, IMBA’s Director of Business Development. “IMBA has been the backbone of trail stewardship for nearly three decades, and we look forward to sharing that message with racers who can help shape the next decade for mountain biking.”
Enduro has grown dramatically over the last five years, with more and more local and regional series appearing every year. While North America offers a solid continental series with the North American Enduro Tour, U.S. riders have been lacking a national points series. The goal of the IMBA National Enduro Series is to fill that void and give riders an opportunity to compete against the best racers in the country, while educating a new audience on the values of advocacy and trail stewardship.
The schedule, motivated by feedback from a coalition of pro racers, highlights the best trails and highest paying races in six different U.S. regions. With all six races recognized as Enduro World Series (EWS) Qualifiers, this new series provides a stepping stone for athletes hoping to race at the international level.
Individual promoters will determine courses and rules for each race, while the IMBA National Enduro Series will compile results and award overall titles to EWS categories. The series includes a highly competitive overall series payout of $12,000, with equal payout for Pro Men and Pro Women.