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CLIF Bar Raising Funds for IMBA With Meet the Moment Campaign

For Immediate Release
Contact mark [dot] eller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011 ext. 115

IMBA and CLIF Bar have joined forces in the month of June to launch Meet the Moment, an interactive call to get out there, get moving and celebrate all the awesome moments we experience along the way. To participate in the social media program and benefit IMBA, everyone can join in the spirt by posting a photo and tagging adventures #MeetTheMoment. For every post, CLIF Bar will donate $1 to IMBA during the month of June.

How it works: Tag your Twitter, Instagram and Facebook photos with #meetthemoment during the month of June and CLIF Bar will donate $1 to IMBA for each post. Facebook photos must be set to "public" for privacy settings.

IMBA is one of five non-profit partners who will benefit from the program. "Meet the Moment is designed to inspire folks to push themselves and discover new places and activities," said Rachel Klipp, Experience Marketing Project Manager. "CLIF Bar was built on the spirit of adventure. We love a challenge; to seek out new routes, discover new peak, or take on whatever the day brings. Meet the Moment is designed to encourage, capture and share that spirit and benefit our non-profit partners,like IMBA, who work every day to protect the places we play."

CLIF Bar has added 20 Adventure Challenges to their packaging to help promote the program. The messages encourage folks with themes like "Feel Gravity," "Head For the Hills," and "Discover a New Peak."CLIF Bar products with the new packaging are available in select stores now.

"CLIF Bar's support has been tremendous for everyone who rides a mountain bike. Programs like Meet the Moment help raise funds to create new trails and fuel  voulunteer stewardship on our public lands and trails accross the country," said IMBA Development Director Rich Cook.