Life Time Fitness Partners With IMBA at Leadville Trail 100 MTB Race
For Immediate Release 8-9-2011
Contact Mark Eller
IMBA Communications Director
At the opening ceremonies for this year’s Leadville Trail 100 MTB Race, Life Time Fitness chairman, president and chief executive officer Bahram Akradi will present the International Mountain Bicycling Association (IMBA) with a check for $32,940 to support IMBA’s mission of new and better trails for mountain biking.
“Since the inception of the first Leadville Trail 100 race in 1994, our goal has been to make a difference—and a contribution—to those who support the mountain biking industry and the town of Leadville,” said Akradi. “We’re honored to partner with IMBA as its mission mirrors our dedication to growing and enhancing the sport of mountain biking to riders of all abilities and to help create trails for cyclists.”
“Both IMBA and Life Time want to see more people, healthy, outside and mountain biking. Combining our two robust networks can do great things for the sport,” said IMBA Executive Director Mike Van Abel. “We see a natural alliance between Life Time’s goals and IMBA’s.”
Jenn Dice serves as IMBA’s Government Affairs Director; she’s also a 12-year Leadville competitor. “Between the vision of community leaders like Ken Chlouber and Merilee Maupin to the movies the race has inspired and now Life Time’s involvement—Leadville has become one of the premier endurance events in the nation,” said Dice. “By partnering with Life Time, IMBA hopes to engage thousands of racers to take a stand for trail advocacy.”
Launched in 1994 with only 13 riders, the Leadville Trail 100 MTB Race now attracts nearly 2,000 of the world’s fiercest competitors. In 2011, participants from 50 states and 28 countries will race on a demanding course with steep, technical climbs and descents all with the single goal of competing in a “Race Across the Sky.” Competitors paid $15 to enter a lottery for race slots. More than 500 entrants chose to contribute above and beyond to IMBA with their entry fees. All proceeds from the lottery are being used for charitable/non-profit and volunteer purposes.
“Applicants can feel good about their contributions knowing all that money will go into IMBA’s mission of creating and preserving great trails. IMBA is working in all 50 states to make sure that when racers go back home, they have a great place to ride, close to where they live,” said Van Abel.
Life Time is the Healthy Way of Life Company headquartered in Chanhassen, Minn., operating 92 health centers in 21 states. With a network of more than 1.5 million members, the company encourages fitness both indoors and outside to help people positively change their lives every day. Life Time continues to grow its mountain biking portfolio to include events that complement its Leadville Race Series, such as the Lutsen 99er, the Bootleg 24 Hour event and the Leadville Qualifying Series. In addition, Life Time has supported two international films on the popular Leadville “Race Across the Sky.”
IMBA has 80,000 supporters, 750 mountain bike clubs, 180 corporate and 650 retail partners. IMBA’s network helps build trails, grows the sport of mountain biking and lobbies Congress and local land managers for new trails, pro bicycle recreation policies and public land protection.
More About Life Time Fitness and IMBA
As the Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) delivers the certified professionals, comprehensive businesses and incredible destinations that help people positively change their lives every day. The Company’s healthy way of life approach enables its customers to achieve their health and fitness goals by engaging in their areas of interest – or discovering new passions – both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations. As of August 4, 2011, the Company operated 92 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETICSM brands primarily in suburban locations in 21 states and 26 major markets. Additional information about Life Time centers, programs and services is available at lifetimefitness.com.
Since 1988, The International Mountain Bicycling Association has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions. IMBA is a 501 (c) 3 non-profit educational association whose mission is to create, enhance and preserve great trail experiences for mountain bikers worldwide.