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Jenson throws substantial support behind IMBA’s fall membership drive

Contact Aimee Ross
IMBA Director of Brand Development
aimee [dot] ross [at] imba [dot] com

Jenson throws substantial support behind IMBA’s fall membership drive

Membership VIP ride in Riverside, CA, to host former pro riders

(Boulder, Colo. October 10, 2017) Jenson USA has stepped up in a big way to support IMBA’s fall membership drive, which just completed its most successful September on record with 1,253 new and renewing members and $33,317 being directed toward local IMBA chapters.

Jenson USA worked with its vendors to provide a complete, full-suspension bike and ten weekly product giveaways to help encourage people to support both IMBA and their local IMBA chapters during September and October.

“As Jenson USA’s CEO and an IMBA board member, I’m excited to partner with IMBA in its fall membership drive to support excitement around the value of becoming a member or renewing your membership,” said Mike Cachat. “Jenson USA has partnered with key brands in providing weekly giveaways worth over $10,000, which includes some of the best cycling gear on the market. I'm really proud of all the work IMBA is doing and couldn't think of a better way to use our time and resources then to help with this membership drive."

Since 2004, Cachat’s company has contributed generously to IMBA’s mission of creating, enhancing and protecting great places to ride mountain bikes. IMBA thanks both Jenson USA and Cachat for their ongoing support!

Jenson USA is also hosting a special ride and lunch with IMBA’s board of directors, executive director Dave Wiens and other high-level staff in Riverside, Calif., on Saturday, October 21 from 9:00 a.m. - 2:00 p.m. IMBA friends and legendary riders Hans Rey and Kirt Vories will be along for the ride. Industry members are invited to join and can register online, here: