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Connect With IMBA at Outdoor Retailer

For Immediate Release 7-25-2012
Contact rich [dot] cook [at] imba [dot] com (Rich Cook)
IMBA Development Director

Attendees at this year's Outdoor Retailer Summer Market are invited to connect with IMBA at the annual Open Air Demo and Summer Market events. IMBA will stage in booth #36163 at the Summer Market Endurance Zone (Aug. 2-5).

IMBA regularly attends Outdoor Retailer to help inject bike energy into the event, connect with dealers and support partnerships with leading brands within the bicycle and outdoor industries. IMBA's goal for the Endurance Zone is to encourage attendees to explore ways to connect with customers who are interested in cycling, and to foster partnerships with the brands, outfitters and destinations that provide great mountain biking experiences.

Some of IMBA's partners in the outdoor industry are hosting great events during the trade show:

Cruiser Ride Pre-Party
Green Guru booth #34
Friday 3-6 p.m.
Buy a recycled bike tube wallet for only $5 during the party and Green Guru will donate all of the proceeds to IMBA. Go early if you want to borrow a bike for the cruiser ride.

Icebreaker Jerseys and Ice-Cold Brews
Icebreaker booth #32173
Friday 5-6 p.m.
Celebrate IMBA's 25th anniversary with FREE beer and great deals on men's and women's Merino wool bike jerseys, on sale during the event for only $50 (regular price: $120). All proceeds go to IMBA.

Organic Energy Gel-O Shots
Honey Stinger booth #32032
Friday 5-6 p.m.
Toast IMBA and Leave No Trace for their work building and protecting great trails. Honey Stinger will donate proceeds from their Friday sales to IMBA, so make your purchases then!

IMBA is also offering special membership incentives during the event only. New and renewing individual IMBA members receive a free IMBA-branded Polar water bottle, and are entered to win a bicycling trip for two to Moab, UT, with Trek Travel. New and renewing retailer members are also entered to win an Osprey Zealot 16 hydration pack. Visit booth #36163 to take advantage of these limited offers.