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IMBA Joins White House Celebration, Pledges to Put 30,000 Kids on Bikes This October

For Immediate Release 6-15-2011

Contact: markeller [at] imba [dot] com (Mark Eller)

IMBA Communications Director

303-545-9011 ext. 115

On Monday, June 13, the White House hosted a Let's Move Outside! event, providing 50 high school students with a taste of mountain biking, climbing, kayaking, camping, fly fishing and frisbee golf. The event celebrates the First Lady's Let's Move! campaign, which is dedicated to solving the problem of childhood obesity and was part of the South Lawn Series, giving local kids an opportunity to try new activities and learn about the importance of healthy, active lifestyles in the backyard of the White House.

The International Mountain Bicycling Association (IMBA), along with other members of the Outdoor Alliance for Kids (OAK) attended. Participants had the opportunity to ride a fat-tire obstacle course and tackle other cycling challenges.

"Being at the White House with students is very special, and this event highlights the joys and health benefits of bicycling,” states Julie Childers, executive director of Trails For Youth, a group that regularly organizes mountain bike rides for underprivileged youth in the metro DC area. Childers and IMBA's Kristy Kibler helped teach the mountain bike skills station for the White House celebration which was one of several outdoor activities kids experienced on the south lawn.

View photos from the Trails for Youth Facebook page.

In support of Let's Move Outside! IMBA pledged to increase participation in its signature youth event. This year's Take A Kid Mountain Biking Day (TKMBD) on Saturday, Oct. 1, 2011, could see up to 30,000 kids at 300 events. Last year, IMBA hosted 200 events with 20,000 kids across the globe, but with robust support from public and private partners, IMBA hopes to get even more kids on mountain bikes this year.

"We're so pleased to be able to support the president's America's Great Outdoors initiative as well as the Let's Move! campaign," says Jenn Dice, IMBA's government affairs director. "Recreation by bike has been shown to be a primary gateway activity that brings kids outdoors and instills a sense of stewardship for the natural world."

If you are interested in hosting or sponsoring an event for IMBA's Take a Kid Mountain Biking Day, please contact  IMBA Events Manager events [at] imba [dot] com (Terry Breheny).