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IMBA Invites Bike Industry to "Be a Link in the Chain" at Interbike

For Immediate Release: 8-28-2014
Contact mark [dot] eller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011

Headed to Las Vegas for the Interbike bicycle trade show? Be sure to join or renew your IMBA membership for special gear and prize offers. New IMBA Corporate Members that join before the show will receive special recognition at the "Coffee With IMBA" media and partners event, Thursday morning, sponsored by Bicycle Retailer and Industry News. Please also visit the IMBA booth at Dirt Demo or on the show floor (booth #L29) for these perks:

  • Individual membership deal includes a CamelBak hydration pack.
  • All joining and renewing members will be entered to win a Holdup rack from Yakima or a B.O.B Gear Ibex trailer.
  • Guests at IMBA’s Coffee with IMBA media and partners event on Thursday (Sept. 11) morning will receive an update on key initiatives.

Even if you’re not a member of the bike industry you can still attend the show. Interbike is encouraging consumers to sign up for a Retail Customer Appreciation Day.

Here’s a full rundown of IMBA events during the show:

  • MONDAY 4 PM: Celebrate Dirt Rag magazine's 25th anniversary with a happy hour presented by Oskar Blues and Osprey packs. Includes a chance to win a REEB bike and several Osprey packs. All proceeds benefit IMBA's Trail Building Fund. Osprey booth D1500.
  • TUESDAY 4 PM: Happy hour with CamelBak and IMBA, including a raffle for vintage 1989 "scraper" bike. All proceeds benefit IMBA's Trail Building Fund. IMBA/CamelBak booths.
  • WEDNESDAY 4 PM: Lobby Social with IMBA, sponsored by Primal Wear, serving up beer and trail talk at the IMBA booth L 26.  Collectors pint glass for donations to IMBA.
  • THURSDAY 7:30 to 8:30 AM: Coffee with IMBA sponsored by Bicycle Retailer and Industry News, a dynamic presentation and discussion with IMBA executive director Mike Van Abel. Recognition for industry leaders in advocacy and updates on key initiatives. Room: Lagoon GH in Mandalay Bay.
  • THURSDAY two happy hours 4-6 PM:

- Rocky Mounts and IMBA, with all donations benefitting IMBA's Trail Building Fund. Rocky Mounts booth #25133.
- Bell Sports IMBA invite you to grab a special stainless steel pint glass and a beer. Fundraiser for the general IMBA trail fund. Booth #12027

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