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IMBA to Host Bike PressCamp Breakfast

For Immediate Release 6-18-12 
Contact markeller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011 ext. 115

IMBA will host a breakfast at this year's Bike PressCamp, put on by Lifeboart Events in Park City, UT, home to IMBA's only gold-level Ride Center. The event, taking place June 18-22, offers manufacturers the opportunity to meet with and market directly to representatives from prominant newspapers, magazines and online publications.

Thanks to a generous offer from Lifeboat Events, IMBA Communications Specialist Katherine Fuller will address the attendees at Wednesday morning's breakfast. She will briefly discuss some of IMBA's most significant projects to date and announce the launch of a new project that is likely to become a significant resource for progressive communities all over the world.

"PressCamp and Lifeboat Events are very excited to continue are long relationship with IMBA. It is especially poignant here in Park City, where trail users of all types can truly understand the work that IMBA does. It is exemplified here," says Lance Camisasca, president of Lifeboat Events. "We work to present IMBA to the collective media at PressCamp to help spread their message and hopefully raise greater awareness and dollars to continue their mission."

The Ride Center® designation represents IMBA’s Model Trail recognition for large-scale mountain bike facilities that offer something for every rider. Park City was designated IMBA's only gold-level Ride Center in 2011. No location better exemplifies the Ride Center ideal of offering great options for any level of rider and any style of riding and will provide the ideal backdrop for Bike PressCamp. From standout beginner-to-intermediate trails like the Round Valley Trail System and Lost Prospector to technical challenge and expert-only terrain on Dead Tree and Sweeny’s, the options are expansive.