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IMBA Announces New Corporate Member: Life Time Fitness

For Immediate Release 2-15-2012

Contact: Mark Eller
IMBA Communications Director
markeller [at] imba [dot] com

IMBA is excited to announce that Life Time Fitness is a new IMBA Corporate Member in 2012. In connection with its growing portfolio of mountain bike events, including the internationally renowned Leadville 100 and Leadville Qualifying Series, Life Time will provide monetary support to IMBA's trail building and mountain bike advocacy work.

"Life Time’s commitment to IMBA and the sport of mountain biking is exciting for enthusiasts and advocates" said Rich Cook, IMBA Development Director. "Life Time events provide the opportunity to compete in world-class competitions in venues where IMBA clubs and chapters have provided substantial stewardship. We encourage our IMBA network to participate in Time’s events, come out and volunteer or check out a Life Tiime Fitness ."

Life Time recently announced the expansion of the Leadville Race Series to include six Leadville Trail 100 MTB qualifying events in 2012. Registration is now open. While the official Leadville 100 lottery closed on January 31, 2012, these qualifying events provide the opportunity to participate in the Leadville Trail 100 MTB either based on race performance or lottery draw for all finishers at the events. With events that begin in April and conclude in September, mountain bikers from around the world will have the opportunity to ride in some of America’s best venues—from the Adirondacks, to the Sierra Nevadas, to the Rocky Mountains—many striving for an opportunity to be a part of the Leadville Trail 100 MTB event. 2012 Leadville Trail 100 MTB qualifying events include:

• Austin Rattler 100, Austin, Tex. – April 21

• Barn Burner 104, Flagstaff, Ari. – June 2

• Wilmington Whiteface 100, Wilmington, NY – June 17

• Silver Rush 50, Leadville, Colo. – July 14

• Tahoe Trail 100, Tahoe, Calif. – July 22

• Alpine Odyssey 100, Crested Butte, Colo. – September 15

Each race will provide 70-100 qualifying slots to the Leadville Trail 100 MTB.

Other Life Time races with connections to IMBA Chapters include:

• June 23: Lutsen 99'er, Lutsen, MN (Minnestoa Off Road Cyclists – MORC)

• September 15: Chequamegon 40, Cable, WI (Chequamegon Area Mountain Bike Association-CAMBA)

Stay tuned to the Team IMBA event pages and IMBA on Facebook for news and updates.


About Life Time

As The Healthy Way of Life Company, Life Time Fitness (NYSE: LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s healthy way of life approach enables customers to achieve this by providing the best programs, people and places of exceptional quality and value. As of March 13, 2012, the Company operated 95 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC(SM) brands in the United States and Canada. Life Time also operated nine additional acquired facilities, which are in transition to become Life Time centers. More information about Life Time centers, programs and services is available at