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Connect With IMBA at Outdoor Retailer

For Immediate Release

Contact: rich [dot] cook [at] imba [dot] com (Rich Cook)
Development Director

Attendees at this year's Outdoor Retailer Summer Market will have plenty of opportunities to pursue their passion for knobby tires, thanks to IMBA’s involvement at the annual Salt Lake City expo, and at the Open Air Demo at Jordanelle State Park in Park City, UT.

IMBA will host the Mountain Bike Village in the Endurance Zone at Outdoor Retailer Summer Market 2011, to be held at the Salt Palace Convention Center in Salt Lake City, Utah, on Aug. 4-7. IMBA staff will also attend the Open Air Demo (Aug. 3) to help inject bike energy into the event, connect with dealers and to support partnerships with leading brands within the bicycle and outdoor industries.

IMBA’s goal with the Mountain Bike Village is to encourage attendees to explore ways to connect with customers interested in cycling and to foster partnerships with the brands, outfitters and destinations that provide great mountain biking experiences and sustainable trails.

Show attendees are invited to connect with IMBA at booth (#36163) or email rich [dot] cook [at] imba [dot] com (Rich Cook), IMBA’s development director.

Other IMBA touchpoints at the OR show include:

IMBA, GU Sports, Diamondback, Scott Bikes Support OR's Paddle Pedal Challenge

When: August 3

Where:  Open Air Demo, Jordanelle Reservoir State Park

Details: Stop by the mountain bike village at the Open Air Demo featuring The Paddle Pedal Challenge, presented by H2O Overdrive and Outdoor Retailer-- a time trial event where attendees will complete a short standup paddleboard course, followed by a 2.5-mile bike leg on a mix of pavement and dirt trails. Points will be awarded based on finishing times and can be redeemed for prizes.

IMBA Track Stand Contest

When: Thursday-Saturday, August 4-6 (all day, anytime)

Where: IMBA Booth 36163, Endurance Zone

Details: How long can you balance on a mountain bike? Free IMBA-North Face t-shirt (while they last) and the best time each day wins a pair of shades from Native Eyewear.

IMBA Daily Giveaway

When: Thursday-Saturday, August 4-6 (3pm daily)

Where: IMBA booth 36163, Endurance Zone,

Details: Join, renew or just register your Trail Love with IMBA and be entered to win a mountain bike trip to Moab from Western Spirit Cycling and other great prizes from Thule, Osprey, Teva and DeFeet.

Green Guru Sales-4-Trails Party

When: Thursday, August 4 (3pm-6pm)

Where: Green Guru Gear (booth #34) at the Salt Palace

Details: Enjoy tasty refreshments and show you care about trails and the environment when you buy an Upcycled Bike Inner Tube Wallet from Green Guru. A portion of every purchase will be donated to IMBA’s work to develop and protect sustainable multi-use trails.

Native Gras Party with Native Eyewear to benefit IMBA and USA Climbing

When:  Thursday 6:30-9:30

Where: Gracies, just 2 blooks from the Salt Palace (on the roof)

Details: Join NATIVE athletes and your pals for specialty cocktails, drinks, beads galore, raffles, and fun prizes to win. All proceeds will go to IMBA and USA Climbing.

More About IMBA

IMBA members support the organization's work to preserve, protect and enhance great mountain biking experiences. Corporate members exhibiting or participating in events at Outdoor Retailer Summer Market 2011 include: 3Point5 – Promotive, Adventure Travel Trade Association, Alchemy Goods, Big Agnes, Black Diamond Equipment, Ltd., CamelBak, Catalyst Communication, Inc., Clif Bar, DeFeet International Inc., Deuter USA, Diamondback Bicycles - Raleigh USA, Green Guru Gear, GU Energy Labs, Headsweats, Honey Stinger, Mountain Khakis, Native Eyewear, Nuun & Company, Osprey Packs, Inc, Outdoor Industry Association, Recreational Equipment Inc (REI), Ryders Eyewear, Smith Optics, Sock Guy, Subaru, Teva Deckers Outdoor Corp., The North Face, Thule, Yakima and Zeal Optics.

View a complete list of IMBA's corporate partners.