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Registration for Chequamegon 100 Fills, Benefitting CAMBA and IMBA

For Immediate Release 3-7-2013
Contact markeller [at] imba [dot] com (Mark Eller)
IMBA Communications Director
303-545-9011 ext. 115

The Chequamegon 100 mountain bike race recently announced that registration has filled for the 2013 edition of the event. Thanks to a partnership between the Chequamegon Area Mountain Bike Association (CAMBA) and the International Mountain Bike Association (IMBA), the entry fees will generate more than $10,000 for the development and improvement of local trails.

"This is a great partnership," said Ron Bergin, executive director of CAMBA. "We have very ambitious trail development program, including a yearly trail development and maintenance budget of almost $60,000. The funds generated through the Chequamegon 100 will help us meet our financial needs for the 2013 season."

Sponsorships generated enough funding to cover the event's operating costs, allowing entry fees to be directed toward advocacy and trail building programs. Salsa Cycles and Milltown Cycles led the charge, sharing title-level sponsorship. Twin Six also provided a significant boost with a supporting-level sponsorship.

“Great things happen when folks come together to focus on a common goal,” said Hansi Johnson, IMBA’s region director for the Upper Midwest. “The sponsors wanted to help out with trails in the Chequamegon area, and specifically with CAMBA. They realized that their race was a great mechanism for boosting that support. IMBA was ready to assist, including providing online registration technology — it all fell into place, which will result in better trails for everyone to enjoy.”

Other event partners event include Lakewoods Resort; The River’s Eatery; RJF Insurance; Chequamegon National Forest, Hayward Office; U.S. Forest Service Wisconsin Office; and the Cable Area Chamber of Commerce. A check ceremony is being planned for the June 23 race date to celebrate this fundraising success story.