Skip to Navigation

2012 World Summit Jersey Design Contest Winners

For Immediate Release 5-16-2012
Contact Wendy Kerr
IMBA Development Coordinator

Two winners have been chosen from the 2012 IMBA World Summit jersey design contest submissions. Congratulations to Michael O'Kelley and Lucas Williamson, and thank you to everyone who participated. Both winners will receive a complimentary jersey featuring their design as well as recognition at the summit in Santa Fe, NM, Oct. 10-13.

The original artwork now in the hands of summit-sponsor Primal Wear to make the final revisions and should be available on IMBA's e-store for pre-order in early June. Orders placed before July 15 will recieve a 30-percent discount.

Meet the winners:

Michael O'Kelley (Snakeskin design)

Design Winner Michael O'Kelley

Michael is a member of the BUMP IMBA Chapter and an avid mountain bike endurance racer from Birmingham, AL. He is an architect by trade and designed the team kits for his local racing team. He based his snakeskin design on the Western Diamondback Rattlesnake, whose range includes parts of New Mexico.

IMBA: How did you get started mountain biking?

Michael: In 1991, my dad refused to send me to college with a car. He instead let me buy my first mountain bike, a Mongoose Hilltopper. Being forced to ride during my freshman year made me realize how much fun it was. I still mountain bike for the same reasons I rode my bikes as a kid — it's just a blast to get out on a ride, tune out the rest of the world and do some exploring. It's also a great fitness tool.

IMBA: How much do you ride and what is your favorite trail?

Michael: I typically ride 4 to 5 hours per week, though some of it is on my road bike. For trail riding my favorite spot is nearby Oak Mountain State Park (an IMBA Epic system).

IMBA: Do you ever go on bike vacations or ride out of town?

Michael: My mountain bike "vacations" are usually endurance races, such as Big Frog 65 in Tennessee or Fool’s Gold in Georgia. We also have a great local race at Oak Mountain each year called Bump and Grind. But when I travel out of town for work, you can bet that my rental car is an SUV large enough to hide my bike in the back.

Lucas Williamson (Sunset design)

Lucas WilliamsonLucas is a student at Ohio State University majoring in Industrial Design. He already has his own design company specializing in custom wrestling apparel, but hopes to eventually do product design and innovation for the outdoor recreation industry.

IMBA: What was your inspiration for the design you submitted?

Lucas: I was inspired by the rich earth tones throughout the area and evident in the Southwest desert Indian culture and art. I focused on the geometric patterns and line work of their culture to influence my design. I referenced the Primal website and the many jersey designs they have for further inspiration. Although a busy design, I wanted to grasp a strong vision of mountain biking, Santa Fe and a unique design that would be worthy of a World Summit event.

IMBA: How did you get started mountain biking?

Lucas: I have been building and painting bikes for most of my life. The bicycle is a great experession of functionality, design and expression.

IMBA: Why do you mountain bike?

Lucas: It is an intense and fast-paced outdoor activity. I love the outdoors and the rush is awesome!

IMBA: How much and where do you bike?

Lucas: I recently underwent an extensive, year-long procedure to have my leg lengthened and although I have not gotten out onto the trails yet this year, I am a daily bike commuter to campus and all over Columbus. My colleagues at the university's Outdoor Adventure Center are planning some local mountain bike expeditions this summer. I am pumped for them!



Elite Sponsors:

Fat Tire Sponsors:

Trailbuilder Sponsors:

Adocate Sponsors:

Jamis Bicycles

Media Sponsors:

Demo/Expo Support:

National Park Service
Parks Canada
Santa Fe Brewery
Premier Subaru
Trips for Kids
Your Company Here!


Each opportunity at the IMBA World Summit comes with a comprehensive recognition package. Customization of your involvement is our goal and we would be very happy to build a unique, dedicated package that will precisely meet your company’s goals, vision and budget. To learn more about the IMBA World Summit, contact Terry Breheny, Conference Director at 303 545 9011 x107 or events [at] imba [dot] com.