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IMBA Hosts 'Mountain Bike Village' and Joins Forces with Outdoor Retailer Summer Market

For Immediate Release 7-14-11

Contact Rich Cook
IMBA Development Director
rich [dot] cook [at] imba [dot] com
303-545-9011 ext. 104

Working in partnership with Outdoor Retailer, The International Mountain Bicycling Association (IMBA) will host the Mountain Bike Village in the Endurance Zone at Outdoor Retailer Summer Market 2011, to be held at the Salt Palace Convention Center in Salt Lake City, Utah, on Aug. 4-7. IMBA staff will also attend the Open Air Demo (Aug. 3) to inject bike energy into the event, connect with dealers and to support partnerships with leading brands within the bicycle industry. 

“This show feature will encourage dealers to explore avenues to connect with customers interested in cycling and to foster partnerships with the brands, outfitters and destinations that provide great mountain biking experiences,” said Kenji Haroutunian, Nielsen Expositions vice president and Outdoor Retailer show director. “IMBA has been a partner at the show for many years, and we’re glad to showcase mountain biking in the Endurance Zone and at the Open Air Demo."

Located alongside Runner's World magazine in the Endurance Zone, the Mountain Bike Village will showcase partnership opportunities available to retailers, brands and mountain biking destinations. Attendees can learn about emerging and established mountain bike destinations, sustainable trail design and mountain bike management practices. IMBA leadership will also be on hand, representing 20-plus years experience in the cycling and outdoor industries, to field questions and explore partnerships.

Retailers can register to win a trip to Moab, sponsored by Western Spirit, and other gear from Teva, Osprey, Thule, The North Face and IMBA when they stop by the Mountain Bike Village.

“IMBA successfully partners with diverse players in the cycling world and outdoor recreation field,” said Rich Cook, IMBA's director of development. “Our work on public lands, preserving and developing trail destinations is central to IMBA's mission. Accessible multi-use trails strengthen the entire outdoor industry and we look forward to the opportunity to support our connections with OR attendees."

Studies show that the majority of mountain bikers in the US have high cross over participation in camping, hiking and trail running. Mountain bikers also volunteer close to one million hours of service annually to public lands, which equate to a $20 million contribution. In research provided by the Outdoor Foundation, mountain biking has been identified as one of the top "gateway" activities that introduce youth to a healthy outdoor lifestyle.

“There are significant opportunities for retailers, brands and riding destinations to enhance each other's work,” said Cook. "Cycling is growing, and it's part of the solution to many issues that face us in the industry, such as fighting obesity, building the next generation of environmental stewards and getting youth active in the outdoors."

Retailers or brands interested in meeting with IMBA at Outdoor Retailer Summer Market 2011 can schedule in advance with rich [dot] cook [at] imba [dot] com (Rich Cook), IMBA's development director.