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38 Companies Sign On To Support IMBA's Public Lands Initiative

For Immediate Release 4-22-10
Mark Eller
IMBA Communications Director
markeller [at] imba [dot] com
303-545-9011 ext. 115

Last week, IMBA launched a new program, the Public Lands Initiative, to increase bike access across the United States. The announcement was made in dramatic fashion during the Bicycle Leadership Conference, as bike industry captains John Burke and Mike Sinyard (presidents of Trek and Specialized, respectively) joined Bikes Belong's Tim Blumenthal onstage to voice their support. All three pledged $100,000 to help launch the initiative.

"This gets us about halfway to funding the first two years of this very important work," Sinyard told the crowd, which included representatives from many of the world's largest bike companies. Burke added, "I think the people in this room can double that figure -- not in a year, not in a month, but right now."

What happened next was truly remarkable. "From that moment, industry leaders began stepping forward with incredibly generous pledges," said Mike Van Abel, IMBA's executive director. "Some of them, like SRAM's Stan Day, pushed the energy in the room even higher by immediately voicing support -- to the tune of $100,000 in SRAM's case. The outpouring continued throughout the day, and it's still ongoing."

To date, pledges for the Public Lands Initiative total $587,000. Donors include:

  • Advanced Sports International/Fuji
  • Aero Tech Designs Cyclewear
  • B & L Bikeshop
  • Bicycle Dealer magazine
  • Bicycle Retailer & Industry News magazine
  • Bicycle Sport Shop- Austin, TX
  • Bikes Belong Coalition
  • CamelBak
  • Campagnolo/Fulcrum
  • CatEye
  • Cycle Therapy
  • DeFeet
  • Feedback Sports
  • FOX Racing Shox
  • GORE Bike Wear/GORE RideOn Cable Systems
  • Haro Bikes
  • Hayes Disc Brake
  • Hydrapak
  • Interbike
  • Palo Alto Bicycles
  • Park Tool
  • Performance Bicycle
  • Polar Bottle
  • Primal Wear
  • Quality Bicycle Products (QBP)
  • Raleigh/Diamondback
  • Shimano
  • Sidi America
  • Skip Hess
  • SOAR Communications
  • Specialized
  • SRAM
  • The Hawley Company
  • The Wellness Agency
  • Thule
  • Trek Bicycle
  • Vitesse Cycle Shop
  • Wheel & Sprocket
  • Wilderness Trail Bikes (WTB)

"This is going to make a big difference for mountain bikers," said Van Abel. "The Public Lands Initiative will bring new resources to our advocates that they sorely need. It will enable IMBA to offer things like professional training sessions, stronger legal resources and enhanced communications tools. The challenges are daunting. Yet we are focused on the opportunities before us: the conservation and stewardship of our public lands, and reconnecting kids and their families with nature through a healthy, low-impact activity."

Success is Achievable

IMBA's Public Lands Initiative offers new resources to promote a bicycle-friendly approach toward our nation’s legacy of public lands protection. The strategic elements of the campaign include:

  • Identify high-priority trails across the nation and keep them open to mountain bikes
  • Provide professional training sessions, enhanced communication tools and facilitated negotiations with stakeholder groups
  • Track management plans and promote pro-bicycle policies at the local, state and federal levels
  • Champion public land protection campaigns to protect our trails from development and resource extraction and preserve continued bicycle use
  • Build and strengthen multi-user outdoor recreation coalitions
  • Unite the bicycle industry, retailers and IMBA clubs behind key land protection campaigns

Support IMBA's Access Efforts

Earlier this year, IMBA launched the 2010 edition of the Legal Advocacy Fund campaign. Because legal work is a vital element of the Public Lands Initiative, individuals are encouraged to support that drive generously.

The Public Lands Initiative encompasses IMBA's legal efforts, but also targets critical campaigns where public lands policies, legislation or resource extraction could close important trails to bicycles. The program will bolster advocate trainings, communications tools and other resources.

Individuals can donate online.

If your company is interested in supporting the Public Lands Initiative, please contact Rich Cook, IMBA's development director, by phone (303-545-9011 ext. 104) or rich [dot] cook [at] imba [dot] com (email).

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