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Retailer Membership

Retailers help create, preserve and enhance great mountain bike experiences

Retailer Members like these are vital because they operate where IMBA mountain bikers live and ride. When you join IMBA you help improve bike access and build new trails for you and your customers.

Retailer Membership includes optional dual-membership to your local IMBA chapter (where available).

Click Here to find IMBA chapters in your state

Retailer Membership starts at $100/year per store location, for specialty retail businesses. Membership dues are shared with your local chapter to improve riding for your customers and to support IMBA's mission of creating great mountain biking everywhere.

Join or renew your Retailer Membership now.

National Bicycle Dealers Association (NBDA) members qualify for a 25% discount on IMBA Retailer Membership for each location. The NBDA is a non-profit association for US specialty bicycle retailers committed to helping retailers offer great products and services, and promoting bicycling both on and off-road.

Your support is tax-deductible. IMBA is a registered non-profit organization with 501c3 tax status and is a Charity Navigator four star organization.

Membership Benefits

  • Dual membership to IMBA and your local IMBA Chapter (where available)
  • IMBA Supporter decal for your storefront, identifying your store/s as a local center for mountain bike advocacy
  • IMBA Trail News newsletter subscription
  • Platinum and Gold Retailer recognition on, at Interbike and in IMBA Trail News
  • Store listing in the directory, for each location with a Retailer Membership
  • Authorized use of IMBA logos, graphics and editorial content
  • IMBA banners, stickers and co-branded materials for your store/s or sales event (email membership [at] imba [dot] com to request)
  • Access to IMBA's market research studies—learn more about the mountain biking market

IMBA endorses retailers at the following annual contribution levels:

Platinum Retailer Member
Gold Retailer Member
Silver Retailer Member
Bronze Retailer Member

Other Retailer Programs

Want to help IMBA build a stronger voice for riders in your market? Order membership cards for your staff to hand out with each mountain bike sale. Cards are free to Retailer Members, and there's no tracking or processing to deal with -- IMBA handles it all. Just email membership [at] imba [dot] com with your store name or logo, shipping address and quantity required. We'll print and send them to your store free of charge.

Can your sales staff answer a customer who asks What does the International Mountain Bicycling Association do? Encourage staff to take the 3point5 training to learn how IMBA preserves and builds the trails your customers ride. They will be ready to make your customers part of the local mountain biking movement. Join hundreds of dealers around the country and become an IMBA Retailer Member Now.


Trek Bicycle and Trek dealers participate in the Game Changer program to make the world a more bike friendly place. Game Changer aims to donate $600,000 to IMBA to increase and improve mountain biking opportunities available in all markets. Trek donates $10 for each full-suspension bike sold, and more than 500 Trek retailers chose to Double Down and match this contribution. This year Trek would like to increase the number of retailers who Double Down by 100%. Sign up to Double Down now.

The Specialized Dealer Grant Program encourages wellness through bikes, bike access, bikes as sustainable transportation and getting youth to ride more often. Grants are available to Specialized retailers to support their efforts working with IMBA, IMBA affiliates and the local mountain biking community. Learn more here.


BikeRoar is an online dealer search platform that drives bicycle customers to independent dealers' stores. Customers can shop the products your store sells on BikeRoar's website. Products listed will feature pricing and comments. Once products are selected, customers are directed to your store. Learn more here. Retailer Members receive a 25 percent discount on BikeRoar's Polkadot Jersey package including your store's logo, map and street view, store reviews and a listing of 150 of your products for customers to search and shop. Enter the special IMBA discount code "IMBASPECIAL" to redeem your discount. Every order generates a 10 percent donation to IMBA.