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The Secret Stash: Emerging MTB Destinations Hitting Paydirt

Did you know that mountain bikers will happily pay $6 for a craft beer after a full day of riding?


This is eye-opening news for local businesses in many emerging MTB destinations. Even still, these little known gems are killing it due to creative partnerships and working together as a community to invest in the cause.


These destinations are developing an economic secret weapon in mountain biking and many will be sharing those secrets at the IMBA World Summit Aug 20-23. Hear speakers and share ideas with destination development and MTB marketing experts from Oregon, Montana, Georgia, Utah, Colorado, and Arkansas.

+Check out this Ride Oregon video on why cycling is the new golf


Many thanks to the following destinations for sponsoring IMBA's World Summit:


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