At this year's Outdoor Retailer event, many of IMBA's partners in the outdoor industry got to experience what makes up IMBA's only gold-level Ride Center: the trails, bikes, resorts, food and dedicated community of Park City, Utah.
Attendees of IMBA's Celebration of Trails Day included friends from our corporate member companies, the cycling media and CLIF-Diamondback pro rider, Eric Porter. They were treated to lift passes from Deer Valley Resort, the latest demo bikes from Jamis and Diamondback, ride guides, a delicious gourmet lunch, and a post-ride happy hour on the Silver Lake Lodge deck, overlooking the mountain.
The trails they tasted are part of a system that connects all three mountain resorts in Park City and is largely maintained by IMBA's affiliate club, the Mountain Trails Foundation.
The ride day offered something for everyone, including three people who had almost no experience on a mountain bike. They received top-notch instruction thanks to Deer Valley guide/instructor Rory Ferguson. They arrived nervous and left giddy. Two of those riders run a program for getting kids out into nature and are now excited to implement a mountain bike component. The other is a contributing editor at Trail Runner magazine, and all are excited to share their new passion with their respective communities.
Those on the intermediate ride included Brooke Gaines from the Outdoor Womens Alliance, who published this wonderful overview of her experience on the ride, including trail advocacy inspiration, a review of the bikes, and mouthwatering shots of the provided lunch.
Riders in the advanced group received a little extra inspiration from the Mountain Trails Foundation executive director as they explored the Wasatch Range and learned about plans to create a multi-day ride connecting several of Utah's ski towns. As a first step, the WOW Trail has been approved to descend from the top of Deer Valley (near Bow Hunter) to Wasatch State Park and return via Jordanelle State Park and back to Deer Valley, creating a 30 mile loop. Construction is scheduled to begin in 2014.
Other IMBA Destinations partners from Park City joined us for the feast and other fun, including White Pines Touring, Snow Flower Condominiums, Park City Lodging, Hyatt Escala Lodge, and The Canyons Resort.
Thanks to everyone who made this "gold-level" day possible, especially Deer Valley Resort, Jamis, Diamondback, Mountain Trails Foundation, CLIF Bar and GU.
If you weren't able to make it this year, mark your calendars now for 2014. Next year's ride is tentatively scheduled for the same day as Outdoor Retailer's Open Air Demo and will not disappoint!