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IMBA Partner Missionaries

The dedicated folks at Niner Bikes just put together this statement and video completely unsolicited by IMBA. In fact, most of their contributions, including their custom frame auction (which will be live Aug 14-24!), have required almost no energy from IMBA at all, while making a huge, tangible difference for our mission.

If IMBA were a religion, Niner would be our first missionaries. We welcome all our partners to join Niner in spreading the good word (and work) of IMBA.

Lets go out and get some converts at Interbike!

Niner
Bikes
1611
South
College
Unit
202
Fort
Collins,
CO
80525
T
1.877.646.3792
www.ninerbikes.com
NINER
&
IMBA
Why
A
Small
Bike
Company
Makes
A
Big
Investment
In
Trails

NINER & IMBA

Why A Small Bike Company Makes A Big Investment In Trails

NIner Bikes is a decade-long supporter of the International Mountain Bike Association. People often ask why Niner Bikes supports IMBA and the answer is easy: IMBA benefits almost every aspect of a good life.

1. ENVIRONMENTAL STEWARDSHIP

IMBA protects beautiful places from development, and promotes sustainable, legal management of existing trails. Great trailbuilding keeps watersheds clean, prevents erosion, protects sensitive ecologies and can even prevent the spread of invasive plant species.

2. COMMUNITY BUILDING

Safe and fun trails mean that everyone gets to have fun! Through IMBA’s carefully designed trail systems, beginners discover the sport and advanced riders get the challenges they seek - all in the same location. Mountain biking is a way to bring all ages and abilities together for great days.

3. HEALTH BENEFITS

We in the cycling industry are very aware of the many healthcare challenges that riders face. Luckily, one of the best preventative health measures is exercise. Did you know that every dollar spent on trails benefits the USA via three dollars in health related savings? Imagine how many people that number represents!

4. ECONOMIC BENEFITS

Both the community and the bike industry see huge benefits from IMBA’s efforts. Mountain bikers by their nature seek local businesses, patronize local restaurants and get to know the local towns. As an example, the trails built in Raystown Lake, PA increased rider visits to the area from about 5,000 to 27,000 annually in just two years. These riders are supporting new bike shops, hotels and restaurants. This influx of new users has also helped to prevent the closure of a local public campground - something that benefits the entire community, not just cyclists.

Ok, bike industry people, let’s face facts - we wouldn’t have our jobs if it weren’t for trails. The growth of trail systems directly supports every company and every person who makes a product for mountain bikers. There aren’t that many opportunities to both do good and benefit your bottom line. Of the thousand companies who show at Interbike, about 100 of them currently support IMBA - that’s 10% of the bike industry carrying the rest.

IT IS EASY TO TAKE ACTION!

To that end, we are encouraging riders to take a moment and think about the brands and shops that they love - are they freeloaders or contributors? We strongly encourage riders to support companies that support trails.

We also encourage the 90% of the cycling companies out there who don’t support IMBA step up, to join your peers in supporting the land, the riders and the communities that make all of this possible.

As for Niner, we are committed to continuing our long term support of IMBA, and thank everyone who joins us in ensuring a future filled with great rides!

Bikes
is
a
decade-­‐long
supporter
of
the
International
Mountain
Bike
Association.
People
often
ask
why
Niner
Bikes
supports
IMBA
and
the
answer
is
easy:
IMBA
benefits
almost
every
aspect
of
a
good
life.
1.
ENVIRONMENTAL
STEWARDSHIP
IMBA
protects
beautiful
places
from
development,
and
promotes
sustainable,
legal
management
of
existing
trails.
Great
trail
building
keeps
watersheds
clean,
prevents
erosion,
protects
sensitive
ecologies
and
can
even
prevent
the
spread
of
invasive
plant
species.
1,2
2.
COMMUNITY
BUILDING
Safe
and
fun
trails
mean
that
everyone
gets
to
have
fun!
Through
IMBA’s
carefully
designed
trail
systems,
beginners
discover
the
sport
and
advanced
riders
get
the
challenges
they
seek
-­‐
all
in
the
same
location.
Mountain
biking
is
a
way
to
bring
all
ages
and
abilities
together
for
great
days.
3.
HEALTH
BENEFITS
We
in
the
cycling
industry
are
very
aware
of
the
many
healthcare
challenges
that
riders
face.
Luckily,
one
of
the
best
preventative
health
measures
is
exercise.
Did
you
know
that
every
dollar
spent
on
trails
benefits
the
USA
via
three
dollars
in
health
related
savings?
Imagine
how
many
people
that
number
represents!
3,4
4.
ECONOMIC
BENEFITS
Both
the
community
and
the
bike
industry
see
huge
benefits
from
IMBA’s
efforts.
Mountain
bikers
by
their
nature
seek
local
businesses,
patronize
local
restaurants
and
get
to
know
the
local
towns.
As
an
example,
the
trails
built
in
Raystown
Lake,
PA
increased
rider
visits
to
the
area
from
about
5,000
to
27,000
annually
in
just
two
years.
These
riders
are
supporting
new
bike
shops,
hotels
and
restaurants.
This
influx
of
new
users
has
also
helped
to
prevent
the
closure
of
a
local
public
campground
-­‐
something
that
benefits
the
entire
community,
not
just
cyclists.
5
Ok,
bike
industry
people,
let’s
face
facts
-­‐
we
wouldn’t
have
our
jobs
if
it
weren’t
for
trails.
The
growth
of
trail
systems
directly
supports
every
company
and
every
person
who
makes
a
product
for
mountain
bikers.
There
aren’t
that
many
opportunities
to
both
do
good
and
benefit
your
bottom
line.
Of
the
thousand
companies
who
show
at
Interbike,
about
100
of
them
currently
support
IMBA
-­‐
that’s
10%
of
the
bike
industry
carrying
the
rest.
IT
IS
EASY
TO
TAKE
ACTION!
To
that
end,
we
are
encouraging
riders
to
take
a
moment
and
think
about
the
brands
and
shops
that
they
love
-­‐
are
they
freeloaders
or
contributors?
We
strongly
encourage
riders
to
support
companies
that
support
trails.
We
also
encourage
the
90%
of
the
cycling
companies
out
there
who
don’t
support
IMBA
step
up,
to
join
your
peers
in
supporting
the
land,
the
riders
and
the
communities
that
make
all
of
this
possible.
As
for
Niner,
we
are
committed
to
continuing
our
long
term
support
of
IMBA,
and
thank
everyone
who
joins
us
in
ensuring
a
future
filled
with
great
rides!
Notes:
1"Working
with
environmental
analysts,
IMBA
and
local
volunteers
took
advantage
of
an
opportunity
to
combine
recreation
and
habitat
conservation.
The
trails
were
designed
to
be
sustainable,
but
also
act
as
firebreaks
to
deter
invasive
plants
from
entering
areas
of
native
vegetation.
Allow
natural
resource
specialists
easy
access
to
densely
vegetated
areas,
the
trails
became
an
invaluable
tool
in
stifling
the
spread
of
the
tree-­‐killing
Porcelain-­‐Berry
vine.
Also,
by
providing
a
legal
place
for
dirt
jumping,
the
rampant
illegal
building
that
endangered
sensitive
native
understory
plants
at
nearby
Inwood
Park
was
immediately
quelled.
2
Paradise
Royal
Trail
is
a
great
example
of
how
the
trail
development
repaired
damage
to
the
watershed,
animal
and
fish
populations.
3
A
Shimano
study
indicates
that
for
every
one
dollar
spent
on
trail
investment
for
biking,
the
United
States
realizes
a
benefit
of
three
dollars
in
health-­‐related
savings
as
riders
lose
weight
and
get
fit
[source:
Shimano]
4
Although
normal
bike
riding
does
increase
your
health,
mountain
biking
pushes
it
to
that
extra
level
of
cardiovascular
activity
through
the
use
of
gear
variety,
bike
structure
and
riding
terrain.
5
See
the
Raystown
Lake
Economic
Impact
sheet
for
complete
details.

THANK YOU NINER!

 

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Niner is a ten

What a great company!

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