Today wrapped-up the 3-day Bicycle Leadership Conference, held in Monterey, California. The BLC is convened by the Bicycle Product and Suppliers Association (BPSA) and is where the top industry leaders, suppliers, manufacturers, retailers and advocacy representatives gather to discuss challenges and opportunities for growing the industry by getting more people on bicycles. The conference is in Monterey in order to piggy-back onto the very popular Sea Otter Classic which is now in its 21st year.
Myself, and IMBA's Jenn Dice and Rich Cook were privileged to attend and participate in each of the 8 separate sessions. In all over 230 industry leaders were in attendance to ask questions of panelists for topics like; Federal Investment in Cycling: How has it Paid Off, and It's All About the Kids: Getting Youth Back on Bikes, and The 90 Percent We Don't Reach: What Keeps Them Away?, and Social Networking: What Makes It Work for Business.
I also had the privilege of presenting Steve Flagg, President of Quality Bicycle Products with the 2011 "Large Company Executive of the Year" BRAINy Award. Steve is a past IMBA board member and among the most committed advocates and leaders in the bicycle industry.
I know IMBA members would be impressed, as I am, that advocacy is high on the list of these business leaders as a strategy for growing their businesses. And like IMBA members and supporters those who make their living in the bike industry are passionate advocates.
As you head out to your favorite local bike shop, remember that your purchases also supports advocacy initiatives - and more so every year. If your curious as to the brands and companies that support IMBA in a big way, click here.
(Photo's courtesy of Brightroom.com)