Image: Bike advocacy can be a hoot — but sometimes it just doesn't come across that way.
The goals of IMBA's Public Lands Initiative are lofty and admirable. The program is designed to offer new resources to promote a bicycle-friendly approach toward our nation’s legacy of public lands protection.
Hello — are you still with me?
Pay attention here people!
Even though public policy impacts thousands of mountain bikers, it's not easy to make these stories "sexy." Look at the wonky acronyms that crop up when we discuss this work:
It all amounts to TMI for many mountain bikers.
So what's your advice? How can we make the dozens of vitally important issues that the PLI team works on a bit sexier?
Send your suggestions — and perhaps a tasteful photo — to PLI coordinator kristy [at] imba [dot] com (Kristy Kibler.)
The first three people to send her e-mail messages on this topic will receive a token of our appreciation from the IMBA store! The better the suggestion, the better the reward.