You might think that a longtime political strategist who has worked for several presidential campaigns might be an odd choice for a keynote speaker at a gathering of nearly 900 cycling advocates. But his opening line summed it up:
As IMBA's communications director, Mark Eller publishes newsletters (both print and electronic), special reports and web pages to illuminate all of the organization's activities. Eller has worked for IMBA since 2005. Before that he was a magazine editor, working for publications ranging from Rock and Ice to Vegetarian Times.