Sample Media Release (TV)

Promoting your Subaru/IMBA Trail Care Crew visit is important. Please customize this sample media release and send it to your local television station to publicize the Trail Care Crew visit.

Follow these simple instructions:

1) Cut and paste - Copy the press release text into a Word document.

2) Customize - Look for text that is in ALL CAPITAL ITALIC LETTERS and replace it with information specific to your event. Keep it to one page!

3) Get media list - Contact Spencer ( ) for IMBA's detailed list of television media in your area. Or go to www.congress.org and do a search under Media Guide using your zip code.

4) Fax media release - Fax your media release to all local television stations 1-3 days in advance of the event. Fax it to the Weekend Assignment Editor (for weekend events). Knowing the specific name of that person is not necessary.

5) Be Available - They may call you the day of the event or not call at all. Be available by phone and be accommodating if they come. They often don't want to walk far on a trail.

5) Send Copies to IMBA - Video tape local media coverage and send to Spencer Powlison at IMBA, P.O. Box 7578, Boulder, Colorado, 80306. We send copies to Subaru of America to demonstrate the value of Subaru's investment in mountain biking and trailbuilding.

Thanks for your efforts to help publicize your Subaru/IMBA Trail Care Crew visit. The more media coverage you get, the more successful your event will be.

If you have any questions, contact Spencer Powlison ( ) at IMBA.

Sample Press Release Microsoft Word Version - download here

MEDIA ALERT for DAY DATE, YEAR

For more information, contact:
FIRST AND LAST NAME
PHONE NUMBER WITH AREA CODE
EMAIL ADDRESS

City Community Members Team with International Organization To Build NAME OF TRAIL

WHAT: Work will be done on the NAME OF TRAIL OR PARK in an effort to improve recreational opportunities for outdoor enthusiasts. Local volunteers will take part in a trailbuilding school, which will teach them how to design, maintain and construct sustainable trails.

WHEN: DAY, DATE, YEAR

TIME - Classroom Session TIME - Trailwork

WHERE: Morning: LOCATION OF CLASSROOM SESSION

Afternoon: LOCATION OF TRAILWORK AND PARKING INFO

BACKGROUND INFORMATION: CITY, STATE is one of only 70 sites in the world selected this year to receive a visit from the Subaru/IMBA Trail Care Crew - professional trail experts who travel North America and beyond year round, leading trailbuilding schools, meeting with government officials and land managers, and working with bicycle clubs to improve mountain biking opportunities. This weekend they are working with the LOCAL CLUB and the LAND MANAGEMENT AGENCY to develop skilled volunteer trailworkers.

IMBA creates, enhances and preserves trail opportunities for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, and innovative trail management solutions. IMBA works to keep trails open and in good condition for everyone. IMBA is a non-profit advocacy organization that provides educational opportunities to communities free of charge. To learn more, visit www.imba.com.

MEDIA OPPORTUNITY: Interviews with local volunteers, professional trailbuilding experts, and land managers. Action footage of trailbuilding outside.

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	Sample Media Release (TV) Promoting your Subaru/IMBA Trail Care Crew visit is important. Please customize this sample media release and send it to your local television station to publicize the Trail Care Crew visit. Follow these simple instructions: 1) Cut and paste - Copy the press release text into a Word document. 2) Customize - Look for text that is in *ALL CAPITAL ITALIC LETTERS* and replace it with information specific to your event. Keep it to one page! 3) Get media list - Contact Spencer ( ) for IMBA's detailed list of television media in your area. Or go to www.congress.org and do a search under Media Guide using your zip code. 4) Fax media release - Fax your media release to all local television stations 1-3 days in advance of the event. Fax it to the Weekend Assignment Editor (for weekend events). Knowing the specific name of that person is not necessary. 5) Be Available - They may call you the day of the event or not call at all. Be available by phone and be accommodating if they come. They often don't want to walk far on a trail. 5) Send Copies to IMBA - Video tape local media coverage and send to Spencer Powlison at IMBA, P.O. Box 7578, Boulder, Colorado, 80306. We send copies to Subaru of America to demonstrate the value of Subaru's investment in mountain biking and trailbuilding. Thanks for your efforts to help publicize your Subaru/IMBA Trail Care Crew visit. The more media coverage you get, the more successful your event will be. If you have any questions, contact Spencer Powlison ( ) at IMBA. Sample Press Release Microsoft Word Version - download here MEDIA ALERT for DAY DATE, YEAR For more information, contact: FIRST AND LAST NAME PHONE NUMBER WITH AREA CODE EMAIL ADDRESS City Community Members Team with International Organization To Build NAME OF TRAIL WHAT: Work will be done on the NAME OF TRAIL OR PARK in an effort to improve recreational opportunities for outdoor enthusiasts. Local volunteers will take part in a trailbuilding school, which will teach them how to design, maintain and construct sustainable trails. WHEN: *DAY, DATE, YEAR* *TIME* - Classroom Session *TIME* - Trailwork WHERE: Morning: *LOCATION OF CLASSROOM SESSION* Afternoon: *LOCATION OF TRAILWORK AND PARKING INFO* BACKGROUND INFORMATION: CITY, STATE is one of only 70 sites in the world selected this year to receive a visit from the Subaru/IMBA Trail Care Crew - professional trail experts who travel North America and beyond year round, leading trailbuilding schools, meeting with government officials and land managers, and working with bicycle clubs to improve mountain biking opportunities. This weekend they are working with the LOCAL CLUB and the LAND MANAGEMENT AGENCY to develop skilled volunteer trailworkers. IMBA creates, enhances and preserves trail opportunities for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, and innovative trail management solutions. IMBA works to keep trails open and in good condition for everyone. IMBA is a non-profit advocacy organization that provides educational opportunities to communities free of charge. To learn more, visit www.imba.com. MEDIA OPPORTUNITY: Interviews with local volunteers, professional trailbuilding experts, and land managers. Action footage of trailbuilding outside. ###


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