Press Kit Overview and Story Ideas

For Immediate Release
Contact: Spencer Powlison
Subaru/IMBA Trail Care Crew coordinator
303-545-9011

The Subaru/IMBA Trail Care Crews have traveled the world, sharing their trailbuilding expertise with thousands of volunteers, land managers and trail advocates. As a direct result, there are now newer, longer and more environmentally sustainable trails in all fifty states, Canada, Mexico, and several European countries. That's a pretty impressive record.

The Subaru/IMBA Trail Care Crew is coming to your area soon to work with mountain bikers and other members of the community. This exciting program makes for a newsworthy story for a number of reasons: the fascinating people involved, cooperative nature of the program, the great volunteer connection and excellent photo opportunities.

Sponsored by Subaru of America and directed by the International Mountain Bicycling Association (IMBA), the Trail Care Crew works with IMBA-affiliated mountain bike clubs, land managers, and other trail user groups to build new trails, maintain and restore existing trails, and solve trail management challenges. The Subaru/IMBA Trail Care Crews improve trail conditions and trail experiences for everyone. The program is now in its eighth season.

IMBA encourages you to profile the Trail Care Crew visit in your "What's Happening This Weekend" section or even run a feature article on the Subaru/IMBA Trail Care Crew. There are many angles on this unique program, including:

"International Organization Works with Local Bike Group on Trails"

"Road Trip: Life on the Road with the IMBA Trail Care Crew"

"The Best Places to Ride: A Unique Perspective from the IMBA Trail Care Crew"

"Bridging the Divide: Local Mountain Bikers and International Trail Experts Work to Build Trails for Everyone"

"Local Volunteers and International Experts Build Trails in Anytown, USA"

Please don't hesitate to contact either of the crews or myself at IMBA for more information on any facet of the Subaru/IMBA Trail Care Crew program. For IMBA logos, please visit: http://imba.com/resources/logos/

An online version of this Press Kit is available at: http://www.imba.com/tcc/press_kit/

Crews

Kristin Butcher and Ryan Schutz
Cell: 303-249-2883
Email:

Anna Laxague and Jason Wells
Email: annaandjason@imba.com

Sincerely,

Spencer Powlison -
Field Programs Coordinator
International Mountain Bicycling Association
PO Box 711 Boulder CO 80306
ph: 303-545-9011 x101, fax 303-545-9026
email:
web: http://www.imba.com

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	Press Kit Overview and Story Ideas For Immediate Release Contact: Spencer Powlison Subaru/IMBA Trail Care Crew coordinator 303-545-9011 The Subaru/IMBA Trail Care Crews have traveled the world, sharing their trailbuilding expertise with thousands of volunteers, land managers and trail advocates. As a direct result, there are now newer, longer and more environmentally sustainable trails in all fifty states, Canada, Mexico, and several European countries. That's a pretty impressive record. The Subaru/IMBA Trail Care Crew is coming to your area soon to work with mountain bikers and other members of the community. This exciting program makes for a newsworthy story for a number of reasons: the fascinating people involved, cooperative nature of the program, the great volunteer connection and excellent photo opportunities. Sponsored by Subaru of America and directed by the International Mountain Bicycling Association (IMBA), the Trail Care Crew works with IMBA-affiliated mountain bike clubs, land managers, and other trail user groups to build new trails, maintain and restore existing trails, and solve trail management challenges. The Subaru/IMBA Trail Care Crews improve trail conditions and trail experiences for everyone. The program is now in its eighth season. IMBA encourages you to profile the Trail Care Crew visit in your "What's Happening This Weekend" section or even run a feature article on the Subaru/IMBA Trail Care Crew. There are many angles on this unique program, including: "International Organization Works with Local Bike Group on Trails" "Road Trip: Life on the Road with the IMBA Trail Care Crew" "The Best Places to Ride: A Unique Perspective from the IMBA Trail Care Crew" "Bridging the Divide: Local Mountain Bikers and International Trail Experts Work to Build Trails for Everyone" "Local Volunteers and International Experts Build Trails in Anytown, USA" Please don't hesitate to contact either of the crews or myself at IMBA for more information on any facet of the Subaru/IMBA Trail Care Crew program. For IMBA logos, please visit: http://imba.com/resources/logos/ An online version of this Press Kit is available at: http://www.imba.com/tcc/press_kit/ Crews Kristin Butcher and Ryan Schutz Cell: 303-249-2883 Email: Anna Laxague and Jason Wells Email: annaandjason@imba.com Sincerely, Spencer Powlison - Field Programs Coordinator International Mountain Bicycling Association PO Box 711 Boulder CO 80306 ph: 303-545-9011 x101, fax 303-545-9026 email: web: http://www.imba.com


Help \| Site Map \| Copyright