WTB and IMBA Team for Successful 'Sales for Trails' Program

For Immediate Release 12-14-09
Contact Mark Eller
IMBA Communications Director
markeller@imba.com
303-545-9011

Wilderness Trail Bikes (WTB) and IMBA have worked in partnership to create a successful 'Sales for Trails' promotion to benefit mountain bikers across the United States.

This fall, WTB agreed to donate 10 percent of the value of all preseason orders to support trail crews, bike shops and local advocacy groups working to preserve and expand trail systems. The sales program began at the Interbike tradeshow (Sept. 21) and ran through the end of October.

“The goal was to support IMBA with $10,000 in product through this program, and we greatly exceeded that mark,” said Gary Gleason, WTB's sales director. “Our contribution will make a real difference to trailwork and advocacy.” The WTB gear will be used to enhance local and regional festivals and trailbuilding events, and will be distributed through IMBA's regional directors and national staff.

WTB and IMBA would like to extend a big “thank-you” to all the dealers that made this program worthwhile. Companies and dealers that are interested in creating similar success stories can learn more by contacting IMBA Development Director Rich Cook,

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