Norco Riders Support IMBA Canada

For Immediate Release
11-28-06
Contact: Lora Woolner

303-545-9011

This summer, enthusiastic Norco riders raised almost $1000 for IMBA Canada through their purchase of t-shirts and other items at VPS-Fests across Canada!

Each year Norco hosts Customer Appreciation Days (VPS-Fests) where riders can take in some free lift-accessed riding, enjoy Factory Team tech support, and win free gear. But this year, they were also given the opportunity to raise cash for trailbuilding and cycling advocacy in Canada!

"It was great to see people so willing to support IMBA," commented Trisha Petrella, Norco's PR/Marketing Coordinator. "Not only do Norco riders say they care about the future of cycling in Canada, they are willing to back it up with their dollars."

Norco sold a wide variety of gear at VPS-Fest, from t-shirts to beer mugs, with all the proceeds going to IMBA Canada, and plans to do so again next summer. Thanks again to everyone who attended VPS-Fest this summer, and especially to those who supported IMBA Canada by purchasing a t-shirt!

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	Norco Riders Support IMBA Canada For Immediate Release 11-28-06 Contact: Lora Woolner 303-545-9011 This summer, enthusiastic Norco riders raised almost $1000 for IMBA Canada through their purchase of t-shirts and other items at VPS-Fests across Canada! Each year Norco hosts Customer Appreciation Days (VPS-Fests) where riders can take in some free lift-accessed riding, enjoy Factory Team tech support, and win free gear. But this year, they were also given the opportunity to raise cash for trailbuilding and cycling advocacy in Canada! "It was great to see people so willing to support IMBA," commented Trisha Petrella, Norco's PR/Marketing Coordinator. "Not only do Norco riders say they care about the future of cycling in Canada, they are willing to back it up with their dollars." Norco sold a wide variety of gear at VPS-Fest, from t-shirts to beer mugs, with all the proceeds going to IMBA Canada, and plans to do so again next summer. Thanks again to everyone who attended VPS-Fest this summer, and especially to those who supported IMBA Canada by purchasing a t-shirt!


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