All 56 lanes rolled their first ball together. Game on! In addition to retailer bowlers, suppliers and advocacy groups formed a number of teams, including those from Avid, Bicycle Retailer & Industry News, Bike magazine, the Bikes Belong Coalition, Broform.com, Dirt Rag, Fizik, Interbike, Kryptonite, Marin, Marzocchi, Mavic, Moots, Mountain Bike magazine, RockShox, Quality Bicycle Products, Race Face, Ritchey, Shimano, Vetta, Wilderness Trail Bikes, Surley, Maverick, and others.
