Trek Extends "1 World, 2 Wheels" Program to Canada

For Immediate Release
04-02-08
Contact: Lora Woolner, IMBA Canada Director

303-545-9011

Trek Bicycle Corp. delivered good news for Canadian mountain bikers at the Toronto International Bicycle Show this spring. Janet O'Connell, an IMBA board member and the executive directors of the Bicycle Trade Association of Canada (BTAC), announced that Trek Bicycle Corp will extended its 1 World, 2 Wheels program into Canada. The funding will be used for bike related advocacy efforts in Canada.

Trek will contribute $1 to from every helmet they ship to Canada to BTAC, and $10 for every full suspension mountain bike will go to IMBA Canada. The program is expected to raise $100,000 over the next three years. Many individual Trek dealers in Canada are also participating with comparable contributions.

"There has been phenomenal support and enthusiasm by the Canadian bicycling community about the extension of 1 World 2 Wheels program into Canada," says Trek Advocacy Director, Rebecca Anderson. "We're thrilled that we have an outlet for supporting a bike friendly Canada through the BTAC and IMBA-Canada. Both organizations are working really hard and could use a little more help, which we're happy to give."