Subaru Extends Support of IMBA Trail Care Crew Through 2009
For Immediate Release
01-23-07
Contact: Mark Eller, Communications Manager
303-545-9011
Subaru of America, Inc. today announced that it has extended its support of the acclaimed Subaru/International Mountain Bicycling Association (IMBA) Trail Care Crew through 2009. Launched in 1997, the Subaru/IMBA Trail Care Crew program has led more than 1,000 trail projects, trained more than 50,000 people in sustainable trailbuilding techniques and logged nearly one million miles of coast-to-coast travel in Subaru vehicles.
"Subaru is pleased to extend its decade-long partnership with IMBA," said Tim Mahoney, senior vice president and CMO, Subaru of America, Inc. "We are extremely proud of what this innovative program has accomplished and look forward to supporting this educational and worthwhile program going forward."
Now entering its eleventh year, the Subaru/IMBA Trail Care Crew program includes two full-time, professional teams of trail experts who travel North America in specially outfitted Subaru vehicles. The Crews lead IMBA Trailbuilding Schools, meet with government officials and land managers, and work with IMBA-affiliated groups to improve mountain biking opportunities. Details about the Crews and their recent projects are available online.
"The Subaru/IMBA Trail Care Crew program is IMBA's flagship outreach effort. The Crews advance stewardship practices and promote trail access among land managers and the outdoor recreation community," says IMBA Executive Director Mike Van Abel. "Subaru's renewed sponsorship will enable us to meet the growing demand for trail education and stewardship training."
Subaru support for IMBA extends beyond the Trail Care Crew program. As an "Above and Beyond" corporate sponsor, the company helps promote trail and environmental stewardship and healthy recreation on a global level.
About IMBA
The International Mountain Bicycling Association creates, enhances and preserves trail experiences for mountain bikers worldwide. Since 1988, IMBA has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, and innovative trail management solutions. IMBA's worldwide network includes 32,000 individual members, more than 600 affiliated bicycle clubs, and more than 400 corporate partners and dealer members.
About Subaru of America, Inc.
Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2005. For additional information visit www.subaru.com.
