IMBA - International Mountain Bicycling Association
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Mountain bike world champs have $30-plus economic impact

Radio New Zealand
December 12, 2006

The recent world mountain biking championships in Rotorua had an economic impact of $33.5 million (NOTE: NZD)

Studies undertaken by Market Economics and Waiariki Institute of Technology show that the championships generated $12.2m in direct new spend in Rotorua that would not have occurred otherwise.

At a national level, an additional 17.7m was attributed to the event.

Once the flow-on effects are assessed, total value added increases to $12.4m within the region, while the contribution to GDP rises to $21.1m nationally.

The UCI Mountain Bike & Trials World Championships attracted 40,000 spectators over the six days, with 538 riders from 36 countries and 1,818 accredited visitors, including 246 media.


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