Retailer Membership
More Trails = More Sales
Specialty retailers are an integral part of the IMBA network because they operate where mountain bikers ride.
When you join IMBA as a Retailer Member you support local mountain bikers and the trails near your store — the places your customers ride.
Retailer Members benefit from good relationships with IMBA chapters and affiliated clubs to grow mountain biking in their markets.
Quality trails get more people riding investing in bikes and outdoor equipment—and that’s good for your business. We leverage our members' support by partnering with local, state and federal officials and land managers to accomplish more than companies could independently.
Join or renew your Retailer Membership now. Retailer Memberships start at $100 per year for specialty retail businesses.
Retail chains and online retailers join at the Corporate Membership level.
Why Retailers join IMBA
Membership with IMBA connects you to a vibrant international network. Become part of a coalition of other responsible bicycle, outdoor and related businesses:
- 750 affiliated mountain bike clubs and National Mountain Bike Patrols, in all 50 states
- 30,000 individual members
- More than 160 member companies and 600 retail partners
- Extensive education and volunteer programs
- IMBA affiliate organizations in Canada, Mexico, UK, Europe and Australia
Your company’s support is tax-deductible. IMBA is a registered non-profit organization with 501c3 tax status. Click here to join IMBA today or call 303-454-9011 x 104
IMBA Retailer Member Benefits
Each year IMBA thanks dealers for their outstanding support. They are honored during a special presentation at Interbike, in IMBA promotions and industry media. Dealers are awarded plaques recognizing their stores' lifetime contributions. IMBA recognizes retailers at the following lifetime contribution levels:
Platinum Retailer Member $2,500 Gold Retailer Member $1,000 Silver Retailer Member $750 Bronze Retailer Member $500
IMBA also offers incentives to encourage retailers and retail staff to coordinate volunteer trail work and member recruitment efforts. Email info [at] imba [dot] com for more details.
Retailer Members earn tangible benefits:
- IMBA Trail News newsletter subscription.
- Bronze Retailer Members and above receive an IMBA membership plaque to display in-store.
- IMBA Supporter decal for your storefront, identifying your store as a supporter of mountain bike advocacy.
- Free IMBA banners, barrier tape, stickers and posters for your store or sales event.
- IMBA Shop Apron. An adjustable two-pocket shop apron that protects staff from bike grime.
- Retailer Members that contribute annual dues of $150 or more receive all the benefits of three (3) individual memberships for store staff, including discounts on a new Subaru, insurance and free IMBA gear.
- Discounts on IMBA books and manuals.
And marketing benefits give your business visibility:
- IMBA promotes advocacy, trail building and maintenance efforts organized by your store in press releases, e-News and in IMBA Trail News. Email info [at] imba [dot] com with details.
- Platinum and Gold Retailer Members are listed in IMBA Trail News.
- Store listing in the IMBA.com Near You directory and Retailer Member Map.
- Promotion of your store's commitment to IMBA’s work, including references in our annual report, e-News, press releases and membership materials.
- Authorized use of IMBA logos, graphics and editorial content.
- Access to IMBA's market research results -- learn more about the mountain biking market.
- Support and presence at local IMBA-affiliate club events.
Sales for Trails Discounts and Donations
IMBA's Corporate Partners offer discounts to IMBA Retailer Members that also generate donations to IMBA's trailbuilding efforts. Examples include a 10% discount on your preseason order with a 5% donation to IMBA of total order value.
Corporate participants include Wilderness Trail Bikes (WTB), SquirtLube, Ryders Eyewear and Syncros. Check back often for new Sales for Trails offers
- 65% off MSRP on Syncros products for retailers who organize staff trailbuilding efforts. Email info [at] imba [dot] com for details.
Other Retailer Programs
Want to help IMBA build a stronger voice for riders in your market? Order membership cards for your staff to hand out with each mountain bike sale. Cards are free, and there's no tracking or processing to deal with -- IMBA handles it all. Just email membership [at] imba [dot] com with your store name or logo, shipping address and quantity required. We'll print and send them to your store free of charge.
